burger king rudzewicz argued january decided may appellant florida corporation whose principal offices miami conducts restaurant business franchise operation franchisees licensed use appellant trademarks service marks leased standardized restaurant facilities period years governing contracts provide franchise relationship established miami governed florida law call payment required monthly fees forwarding relevant notices miami headquarters miami headquarters sets policy works directly franchisees attempting resolve major problems monitoring franchisees however conducted district offices turn report miami headquarters appellee michigan resident along another michigan resident entered franchise contract appellant operate restaurant michigan subsequently restaurant patronage declined franchisees fell behind monthly payments extended negotiations among franchisees michigan district office miami headquarters proved unsuccessful solving problem headquarters terminated franchise ordered franchisees vacate premises refused continued operate restaurant appellant brought diversity action federal district florida alleging franchisees breached franchise obligations requesting damages injunctive relief franchisees claimed michigan residents appellant claim arise within florida district lacked personal jurisdiction held franchisees subject personal jurisdiction pursuant florida statute extends jurisdiction person whether citizen resident state breaches contract state failing perform acts contract requires performed thereafter entered judgment franchisees merits appeals reversed holding urisdiction circumstances offend fundamental fairness touchstone due process held district exercise jurisdiction pursuant florida statute violate due process clause fourteenth amendment pp forum may assert specific jurisdiction nonresident defendant alleged injury arises relates actions defendant purposefully directed toward forum residents jurisdiction otherwise offend fair play substantial justice jurisdiction circumstances may avoided merely defendant physically enter forum pp individual contract party alone automatically establish sufficient minimum contacts party home forum instead prior negotiations contemplated future consequences along terms contract parties actual course dealing must evaluated determine whether defendant purposefully established minimum contacts within forum pp appellee established substantial continuing relationship appellant miami headquarters received fair notice contract documents course dealings might subject suit florida district found appellee experienced sophisticated businessman act economic duress disadvantage imposed appellant appellee pointed factors establish unconstitutionality florida assertion jurisdiction pp brennan delivered opinion burger marshall blackmun rehnquist joined stevens filed dissenting opinion white joined post powell took part consideration decision case joel perwin argued cause filed briefs appellant thomas oehmke argued cause filed brief appellee justice brennan delivered opinion state florida statute extends jurisdiction ny person whether citizen resident state inter alia reach es contract state failing perform acts required contract performed state long cause action arises alleged contractual breach stat supp district southern district florida sitting diversity relied provision exercising personal jurisdiction michigan resident allegedly breached franchise agreement florida corporation failing make required payments florida question presented whether exercise jurisdiction offended traditional conception fair play substantial justice embodied due process clause fourteenth amendment international shoe washington burger king corporation florida corporation whose principal offices miami one world largest restaurant organizations outlets commonwealth puerto rico foreign nations burger king conducts approximately business franchise operation company styles burger king system comprehensive restaurant format operating system sale uniform quality food products app burger king licenses franchisees use trademarks service marks period years leases standardized restaurant facilities term addition franchisees acquire variety proprietary information concerning standards specifications procedures methods operating burger king restaurant also receive market research advertising assistance ongoing training restaurant management accounting guidance permitting franchisees tap burger king established national reputation benefit proven procedures dispensing standardized fare system enables go restaurant business significantly lowered barriers entry exchange benefits franchisees pay burger king initial franchise fee commit payment monthly royalties advertising sales promotion fees rent computed part monthly gross sales franchisees also agree submit national organization exacting regulation virtually every conceivable aspect operations burger king imposes standards undertakes rigid regulation conviction niformity service appearance quality product essential preservation burger king image benefits accruing therefrom franchisee franchisor burger king oversees franchise system administrative structure governing contracts provide franchise relationship established miami governed florida law call payment required fees forwarding relevant notices miami headquarters miami headquarters sets policy works directly franchisees attempting resolve major problems see nn infra monitoring franchisees however conducted network district offices turn report miami headquarters instant litigation grows burger king termination one franchisees aptly described franchisee divorce proceeding among commercial partners record appellee john rudzewicz michigan citizen resident senior partner detroit accounting firm approached brian macshara son business acquaintance suggested jointly apply burger king franchise detroit area macshara proposed serve manager restaurant rudzewicz put investment capital exchange two evenly share profits believing macshara idea offered attractive investment opportunities rudzewicz agreed venture rudzewicz macshara jointly applied franchise burger king birmingham michigan district office autumn application forwarded burger king miami headquarters entered preliminary agreement february ensuing four months agreed rudzewicz macshara assume operation existing facility drayton plains michigan macshara attended prescribed management courses miami period see supra franchisees purchased worth restaurant equipment burger king davmor industries division miami even final agreements signed however parties began disagree fees building design computation monthly rent whether franchisees able assign liabilities corporation formed disputes rudzewicz macshara negotiated birmingham district office miami headquarters misgivings rudzewicz macshara finally obtained limited concessions miami headquarters signed final agreements commenced operations june signing final agreements rudzewicz obligated personally payments exceeding million franchise relationship drayton plains facility apparently enjoyed steady business summer patronage declined recession began later year rudzewicz macshara soon fell far behind monthly payments miami headquarters sent notices default extended period negotiations began among franchisees birmingham district office miami headquarters several burger king officials miami engaged prolonged ultimately unsuccessful negotiations franchisees mail telephone headquarters terminated franchise ordered rudzewicz macshara vacate premises refused continued occupy operate facility burger king restaurant burger king commenced instant action district southern district florida may invoking diversity jurisdiction pursuant original jurisdiction federal trademark disputes pursuant burger king alleged rudzewicz macshara breached franchise obligations within jurisdiction district failing make required payments plaintiff place business miami dade county florida app also charged tortiously infringing trademarks service marks continued unauthorized operation burger king restaurant app burger king sought damages injunctive relief costs attorney fees rudzewicz macshara entered special appearances argued inter alia michigan residents burger king claim arise within southern district florida district lacked personal jurisdiction district denied motions hearing holding pursuant florida statute burger king franchisee subject personal jurisdiction actions arising franchise agreements rudzewicz macshara filed answer counterclaim seeking damages alleged violations burger king michigan franchise investment law comp laws et seq bench trial concluded jurisdiction subject matter parties cause app finding rudzewicz macshara breached franchise agreements burger king infringed burger king trademarks service marks entered judgment jointly severally contract damages also ordered immediately close burger king restaurant number continued operation immediately give keys possession said restaurant burger king corporation found failed prove required elements counterclaim awarded costs attorney fees burger king rudzewicz appealed appeals eleventh circuit divided panel circuit reversed judgment concluding district properly exercise personal jurisdiction rudzewicz pursuant stat supp circumstances drayton plains franchise negotiations led left rudzewicz bereft reasonable notice financially unprepared prospect franchise litigation florida burger king macshara accordingly panel majority concluded urisdiction circumstances offend fundamental fairness touchstone due process ibid burger king appealed eleventh circuit judgment pursuant postponed probable jurisdiction unclear whether eleventh circuit actually held stat supp unconstitutional applied circumstances case conclude jurisdiction appeal properly lie therefore dismiss appeal treating jurisdictional statement petition writ certiorari see grant petition reverse ii due process clause protects individual liberty interest subject binding judgments forum established meaningful contacts ties relations international shoe washington requiring individuals fair warning particular activity may subject jurisdiction foreign sovereign shaffer heitner stevens concurring judgment due process clause gives degree predictability legal system allows potential defendants structure primary conduct minimum assurance conduct render liable suit volkswagen woodson forum seeks assert specific jurisdiction defendant consented suit fair warning requirement satisfied defendant purposefully directed activities residents forum keeton hustler magazine litigation results alleged injuries arise relate activities helicopteros nacionales de colombia hall thus forum state exceed powers due process clause asserts personal jurisdiction corporation delivers products stream commerce expectation purchased consumers forum state products subsequently injure forum consumers volkswagen woodson supra similarly publisher distributes magazines distant state may fairly held accountable forum damages resulting allegedly defamatory story keeton hustler magazine supra see also calder jones suit author editor respect interstate contractual obligations emphasized parties reach beyond one state create continuing relationships obligations citizens another state subject regulation sanctions state consequences activities travelers health assn virginia see also mcgee international life insurance noted several reasons forum legitimately may exercise personal jurisdiction nonresident purposefully directs activities toward forum residents state generally manifest interest providing residents convenient forum redressing injuries inflicted actors see also keeton hustler magazine supra moreover individuals purposefully derive benefit interstate activities kulko california superior may well unfair allow escape account consequences arise proximately activities due process clause may readily wielded territorial shield avoid interstate obligations voluntarily assumed modern transportation communications made much less burdensome party sued defend state engages economic activity usually unfair subject burdens litigating another forum disputes relating activity mcgee international life insurance supra notwithstanding considerations constitutional touchstone remains whether defendant purposefully established minimum contacts forum state international shoe washington supra although argued foreseeability causing injury another state sufficient establish contacts policy considerations require consistently held kind foreseeability sufficient benchmark exercising personal jurisdiction volkswagen woodson instead foreseeability critical due process analysis defendant conduct connection forum state reasonably anticipate haled defining potential defendant reasonably anticipate litigation frequently drawn reasoning hanson denckla unilateral activity claim relationship nonresident defendant satisfy requirement contact forum state application rule vary quality nature defendant activity essential case act defendant purposefully avails privilege conducting activities within forum state thus invoking benefits protections laws jurisdiction circumstances may avoided merely defendant physically enter forum state although territorial presence frequently enhance potential defendant affiliation state reinforce reasonable foreseeability suit inescapable fact modern commercial life substantial amount business transacted solely mail wire communications across state lines thus obviating need physical presence within state business conducted long commercial actor efforts purposefully directed toward residents another state consistently rejected notion absence physical contacts defeat personal jurisdiction keeton hustler magazine supra see also calder jones mcgee international life insurance cf hoopeston canning cullen decided defendant purposefully established minimum contacts within forum state contacts may considered light factors determine whether assertion personal jurisdiction comport fair play substantial justice international shoe washington thus courts appropriate case may evaluate burden defendant forum state interest adjudicating dispute plaintiff interest obtaining convenient effective relief interstate judicial system interest obtaining efficient resolution controversies shared interest several furthering fundamental substantive social policies volkswagen woodson considerations sometimes serve establish reasonableness jurisdiction upon lesser showing minimum contacts otherwise required see keeton hustler magazine supra calder jones supra mcgee international life insurance supra hand defendant purposefully directed activities forum residents seeks defeat jurisdiction must present compelling case presence considerations render jurisdiction unreasonable considerations usually may accommodated means short finding jurisdiction unconstitutional example potential clash forum law fundamental substantive social policies another state may accommodated application forum rules similarly defendant claiming substantial inconvenience may seek change venue nevertheless minimum requirements inherent concept fair play substantial justice may defeat reasonableness jurisdiction even defendant purposefully engaged forum activities volkswagen woodson supra see also restatement second conflict laws previously noted jurisdictional rules may employed way make litigation gravely difficult inconvenient party unfairly severe disadvantage comparison opponent bremen zapata provisions mcgee international life insurance supra applying principles case hand believe substantial record evidence supporting district conclusion assertion personal jurisdiction rudzewicz florida alleged breach franchise agreement offend due process outset note continued division among lower courts respecting whether extent contract constitute contact purposes due process analysis question whether individual contract party alone automatically establish sufficient minimum contacts party home forum believe answer clearly long ago rejected notion personal jurisdiction might turn mechanical tests international shoe washington supra conceptualistic theories place contracting performance hoopeston canning cullen instead emphasized need highly realistic approach recognizes contract ordinarily intermediate step serving tie prior business negotiations future consequences real object business transaction factors prior negotiations contemplated future consequences along terms contract parties actual course dealing must evaluated determining whether defendant purposefully established minimum contacts within forum case physical ties florida attributed rudzewicz macshara brief training course miami rudzewicz maintain offices florida appears record never even visited yet franchise dispute grew directly contract substantial connection state mcgee international life insurance emphasis added eschewing option operating independent local enterprise rudzewicz deliberately reach ed beyond michigan negotiated florida corporation purchase franchise manifold benefits derive affiliation nationwide organization travelers health assn virginia upon approval entered carefully structured relationship envisioned continuing contacts burger king florida light rudzewicz voluntary acceptance exacting regulation business burger king miami headquarters quality nature relationship company florida sense viewed random fortuitous attenuated hanson denckla keeton hustler magazine volkswagen woodson rudzewicz refusal make contractually required payments miami continued use burger king trademarks confidential business information termination caused foreseeable injuries corporation florida reasons least presumptively reasonable rudzewicz called account injuries appeals concluded however light supervision emanating burger king district office birmingham rudzewicz reasonably believed michigan office intents purposes embodiment burger king therefore reason anticipate burger king suit outside michigan see also post stevens dissenting reasoning overlooks substantial record evidence indicating rudzewicz certainly knew affiliating enterprise based primarily florida contract documents emphasize burger king operations conducted supervised miami headquarters relevant notices payments must sent agreements made enforced miami see supra moreover parties actual course dealing repeatedly confirmed decisionmaking authority vested miami headquarters district office served largely intermediate link headquarters franchisees problems arose building design fees rent computation defaulted payments rudzewicz macshara learned michigan office powerless resolve disputes channel communications miami throughout disputes miami headquarters michigan franchisees carried continuous course direct communications mail telephone miami headquarters made key negotiating decisions instant litigation arose see nn supra moreover believe appeals gave insufficient weight provisions various franchise documents providing disputes governed florida law franchise agreement example stated agreement shall become valid executed accepted bkc miami florida shall deemed made entered state florida shall governed construed accordance laws state florida choice law designation require suits concerning agreement filed florida app rudzewicz pointed factors said persuasively outweigh considerations discussed establish unconstitutionality florida assertion jurisdiction conclude florida legitimate interest holding rudzewicz answerable claim related contacts established state keeton hustler magazine see also mcgee international life insurance noting state frequently manifest interest providing effective means redress residents moreover although rudzewicz argued length michigan franchise investment law comp laws et seq governs many aspects franchise relationship demonstrated michigan acknowledged interest might possibly render jurisdiction florida unconstitutional finally appeals assertion florida litigation severely impaired rudzewicz ability call michigan witnesses might essential defense counterclaim wholly without support record even extent inconvenient party minimum contacts forum litigate considerations frequently accommodated change venue see supra although suggested inconvenience may point become substantial achieve constitutional magnitude mcgee international life insurance supra case appeals also concluded however parties dealings involved characteristic disparity bargaining power elements surprise rudzewicz lacked fair notice potential litigation florida contractual provisions suggesting contrary merely boilerplate declarations lengthy printed contract see also post stevens dissenting rudzewicz presented many arguments district contending burger king guilty misrepresentation fraud duress gave insufficient notice dealings contract one adhesion see record bench trial district found burger king made misrepresentations rudzewicz macshara experienced sophisticated businessmen time ac economic duress disadvantage imposed burger king app see also record federal rule civil procedure requires indings fact shall set aside unless clearly erroneous neither rudzewicz appeals pointed record evidence support definite firm conviction district findings mistaken gypsum see also anderson bessemer city contrary rudzewicz represented counsel throughout complex transactions judge johnson observed dissent experienced accountant five months conducted negotiations burger king terms franchise lease agreements obligated personally contracts requiring time payments exceeded million rudzewicz able secure modest reduction rent concessions miami headquarters see nn supra moreover extent burger king terms inflexible rudzewicz presumably decided advantages affiliating national organization provided sufficient commercial benefits offset detriments iii notwithstanding considerations appeals apparently believed necessary reject jurisdiction case prophylactic measure reasoning affirmance district judgment result exercise jurisdiction consumers collect payments due modest personal purchases sow seeds default judgments franchisees owing smaller debts share appeals broader concerns therefore reject talismanic jurisdictional formulas facts case must always weighed determining whether personal jurisdiction comport fair play substantial justice kulko california superior quality nature interstate transaction may sometimes random fortuitous attenuated fairly said potential defendant reasonably anticipate haled another jurisdiction volkswagen woodson see also supra also emphasized jurisdiction may grounded contract whose terms obtained fraud undue influence overweening bargaining power whose application render litigation gravely difficult inconvenient party practical purposes deprived day bremen zapata cf fuentes shevin national equipment rental szukhent black dissenting jurisdictional rules may employed small consumers crippl defense due process clause allows flexibility ensuring commercial actors effectively judgment proof consequences obligations voluntarily assume mcgee international life insurance prevent rules unfairly enable obtain default judgments unwitting customers cf rumely courts must blind others see understand reasons set forth however dangers present instant case rudzewicz established substantial continuing relationship burger king miami headquarters received fair notice contract documents course dealing might subject suit florida failed demonstrate jurisdiction forum otherwise fundamentally unfair conclude district exercise jurisdiction pursuant stat supp offend due process judgment appeals accordingly reversed case remanded proceedings consistent opinion ordered footnotes mandatory training seminars conducted burger king university miami whopper college regional training centers around country see record see app see generally brown franchising realities remedies ed see app range quality appearance size taste processing menu items standards service cleanliness hours operation official mandatory restaurant operating standards specifications procedures building layout displays equipment vending machines service hours operation uniforms advertising promotion employee training accounting auditing requirements insurance requirements burger king also imposes extensive standards governing franchisee liability assignments defaults termination see see see infra latter two matters major areas disagreement notwithstanding burger king franchise offering advised minimum rent based percentage approximated capitalized site acquisition construction costs rudzewicz assumed rent function solely renovation costs thereby underestimated minimum monthly rent district found rudzewicz interpretation incredible record respect assignment rudzewicz macshara formed rmbk intent assigning interest liabilities franchise consistent contract documents however burger king insisted two remain personally liable franchise obligations see app although franchisees contended burger king officials given oral assurances concerning assignment district found pursuant parol evidence rule assurances even made misleading joined merged final agreement record although rudzewicz macshara dealt birmingham district office regular basis communicated directly miami headquarters forming contracts moreover learned district office little decisionmaking authority accordingly turned directly headquarters seeking resolve disputes see generally app record able secure reduction rent third year app record miami policy deal directly franchisees began encounter financial difficulties involve district office personnel necessary instant case example miami office handled credit problems ordered measures negotiated partial refinancing franchisees debts communicated directly franchisees attempting resolve dispute responsible termination matters see rudzewicz macshara served michigan summonses copies complaint pursuant federal rule civil procedure macshara appeal judgment see burger king macshara addition rudzewicz entered compromise burger king waived right appeal district finding trademark infringement entry injunctive relief see record accordingly need address extent tortious act provisions florida statute see stat supp may constitutionally extend trademark infringement cf calder jones tortious conduct keeton hustler magazine district found rudzewicz fell within reach florida statute exercise jurisdiction constitutional appeals consider statutory question however burger king acknowledged argument accepted parties stipulation reached rudzewicz lieu making determination florida law provides tr oral arg burger king contends appeal proper basis circuit holding given stipulation statute unconstitutional applied emphasis added disagree overriding policy historically encouraged congress minimizing mandatory docket interests sound judicial administration gonzalez automatic employees credit union construing threatened litigants obtain appeal expedient stipulating particular construction state law state law might fact harmony federal constitution jurisdiction properly invoked appeals squarely held state statute unconstitutional face applied jurisdiction lie decision might rest grounds public service batesville telephone per curiam consistent practice strict construction fornaris ridge tool per curiam believe appeal lie appeals judgment rests solely stipulated applicability state law rather must reasonably clear independently concluded challenged statute governs case held statute unconstitutional applied appeals neither case concluding simply urisdiction circumstances offend fundamental fairness touchstone due process course clear florida law governed every transaction falling within literal terms objection stipulation merely recognized established construction florida ruled breadth several state appellate courts held provision extends limits due process clause see scordilis drobnicki app lakewood pipe texas rubaii app appeal dism osborn university society app construed applied accordance due process limitations matter state law appeal improper statute invalid repugnant constitution since boundaries defined rather excess due process clause see calder jones supra kulko california superior although protection operates restrict state power must seen ultimately function individual liberty interest preserved due process clause rather function federalism concerns insurance ireland compagnie des bauxites de guinee noted personal jurisdiction requirement waivable right variety legal arrangements litigant may give express implied consent personal jurisdiction insurance ireland compagnie des bauxites de guinee supra example particularly commercial context parties frequently stipulate advance submit controversies resolution within particular jurisdiction see national equipment rental szukhent provisions obtained freely negotiated agreements unreasonable unjust bremen zapata enforcement offend due process specific jurisdiction contrasts general jurisdiction pursuant state exercises personal jurisdiction defendant suit arising related defendant contacts forum helicopteros nacionales de colombia hall see also perkins benguet consolidated mining see volkswagen woodson brennan dissenting shaffer heitner brennan concurring part dissenting part applying principle held due process clause forbids exercise personal jurisdiction automobile distributor whose tie forum resulted customer decision drive volkswagen woodson supra divorced husband sued payments whose affiliation forum created former spouse decision settle kulko california superior trustee whose connection forum resulted settlor decision exercise power appointment hanson denckla instances defendant clear notice subject suit forum thus opportunity alleviate risk burdensome litigation volkswagen woodson supra long creates substantial connection forum even single act support jurisdiction mcgee international life insurance noted however single occasional acts related forum may sufficient establish jurisdiction nature quality circumstances commission create attenuated affiliation forum international shoe washington volkswagen woodson distinction derives belief respect category isolated acts reasonable foreseeability litigation forum substantially diminished see allstate insurance hague opinion brennan see generally restatement second conflict laws see convenience parties witnesses interest justice district may transfer civil action district division might brought provision embodies expanded version doctrine forum non conveniens appropriate circumstances may decline exercise jurisdiction interest easy expeditious inexpensive resolution controversy another forum see gulf oil gilbert see lakeside bridge steel mountain state construction white dissenting denial certiorari collecting cases brewer jurisdiction single contract cases ark little rock note jurisdiction commercial litigation contract contact rev eleventh circuit held macshara presence florida irrelevant question rudzewicz minimum contacts forum reasoning rudzewicz macshara never formed partnership signed agreements individual capacities two jointly form corporation seeking conduct franchise however see supra required decide one travel florida satisfy training requirements commence business rudzewicz participated decision macshara go previously noted commercial activities carried behalf party activities may sometimes ascribed party international shoe washington least primary participant enterprise acted purposefully directing activities calder jones macshara matriculation burger king university pivotal disposition case need resolve permissible bounds attribution hanson denckla see also keeton hustler magazine kulko california superior shaffer heitner addition franchise agreement disclaimer choice law designation require suits concerning agreement filed florida app emphasis added reasonably suggested rudzewicz negative implication suits filed lease also provided binding arbitration miami certain condemnation disputes rudzewicz conceded validity provision oral argument tr oral arg although govern instant dispute provision also made apparent franchisees dealing directly miami headquarters birmingham district office intents purposes embodiment burger king complaining burger king plaintiff wo way sues franchisees miami brief appellee rudzewicz contends florida interest providing convenient forum negligible given company size ability conduct litigation anywhere country disagree absent compelling considerations cf mcgee international life insurance defendant purposefully derived commercial benefit affiliations forum may defeat jurisdiction simply adversary greater net wealth rudzewicz failed show district exercise jurisdiction case might inconsistent michigan interests contrary found burger king fully complied michigan law app nothing michigan franchise act suggesting michigan attempt assert exclusive jurisdiction resolve franchise disputes affecting residents event analysis presupposes two may interested outcome dispute process resolving potentially conflicting fundamental substantive social policies volkswagen woodson usually accommodated rules rather outright preclusion jurisdiction one forum see supra arguable instance trial inconvenience occurred rudzewicz difficulty authenticating corporate records offered much time necessary secure requisite authentication birmingham district office burger king ultimately stipulated authenticity rather delay trial see record mean suggest jurisdictional outcome always franchise cases franchises may primarily intrastate character involve different decisionmaking structures franchisee reasonably anticipate litigation moreover commentators argued franchise relationships may sometimes involve unfair business practices inception operation see brown franchising realities remedies ed reasons reject burger king suggestion general rule least presumption participation interstate franchise relationship represents consent jurisdiction franchisor principal place business brief appellant approach course preclude jurisdictional rules inquiry fair play substantial justice necessarily requires determinations answers written black white greys dominant even among shades innumerable kulko california superior hanson denckla keeton hustler magazine volkswagen woodson justice stevens justice white joins dissenting opinion significant element unfairness requiring franchisee defend case kind forum chosen franchisor undisputed appellee maintained place business florida employees state licensed business appellee prepare french fries shakes hamburgers michigan deliver stream commerce expectation purchased consumers florida ante contrary appellee business michigan business property payroll taxes payable state sold products throughout business relationship appellee principal contacts appellant michigan office notwithstanding disclaimer ante seems ultimately rely nothing standard boilerplate language contained various documents ante establish appellee purposefully availed benefits protections florida laws ante superficial analysis creates potential unfairness negotiations franchisors franchisees significantly resolution disputes inevitably arise time time relationships judge vance opinion appeals eleventh circuit adequately explains affirm judgment particularly find following persuasive written today nothing course negotiations gave rudzewicz reason anticipate burger king suit outside michigan even oral contact rudzewicz burger king throughout months protracted negotiations representatives michigan office burger king michigan office interview rudzewicz macshara appraise application discuss price terms recommend site defendants finally agreed attend final closing ceremony evidence rudzewicz ever negotiated anyone miami even sent mail negotiations maintained staff state florida far record reveals never even visited state contracts contemplated startup local michigan restaurant whose profits derive solely food sales made customers drayton plains sale involved use intangible trademark michigan occupancy burger king facility required performance state florida contract local michigan district office responsible providing services due rudzewicz including advertising management consultation supervision moreover emanated office alone rudzewicz michigan office intents purposes embodiment burger king reason believe working relationship burger king began ended michigan distant anonymous florida headquarters given office rudzewicz home state conducted negotiations wholly supervised contract believe reason assume state supervisory office state burger king file suit rudzewicz lacked fair notice distant corporate headquarters insulated direct dealings later seek assert jurisdiction courts home state rudzewicz lacked notice possibility suit florida financially unprepared meet added costs franchise relationship particular fraught potential financial surprise device franchise gives local retailers access national trademark recognition enables compete efficient chain stores national affiliation however alter fact typical franchise store local concern serving best neighborhood community neither revenues local business geographical range market prepares average franchise owner cost distant litigation particular distribution bargaining power franchise relationship impairs franchisee financial preparedness franchise contract franchisor normally occupies dominant role discern characteristic disparity bargaining power facts case indication rudzewicz latitude negotiate reduced rent franchise fee exchange added risk suit florida signed standard form contract whose terms appeared respects vary favorable terms agreed earlier discussions fact final contract required minimum monthly rent computed base far excess discussed oral negotiations burger king resisted price concessions sue rudzewicz far home severely impaired ability call michigan witnesses might essential defense counterclaim sum hold circumstances drayton plains franchise negotiations led left rudzewicz bereft reasonable notice financially unprepared prospect franchise litigation florida jurisdiction circumstances offend fundamental fairness touchstone due process footnotes omitted