lexmark international static control components argued december decided march petitioner lexmark sells style toner cartridges work company laser printers remanufacturers acquire refurbish used lexmark cartridges sell competition lexmark new refurbished ones lexmark prebate program gives customers discount new cartridges agree return empty cartridges company prebate cartridge microchip disables empty cartridge unless lexmark replaces chip respondent static control maker seller components remanufacture lexmark cartridges developed microchip mimicked lexmark lexmark sued copyright infringement static control counterclaimed alleging lexmark engaged false misleading advertising violation lanham act misrepresentations caused static control lost sales damage business reputation district held static control lacked prudential standing bring lanham act claim applying multifactor balancing test attributed associated gen contractors carpenters reversing sixth circuit relied second circuit reasonable interest test held static control adequately pleaded elements lanham act cause action false advertising pp question whether static control falls within class plaintiffs congress authorized sue decide question must determine provision meaning using traditional principles statutory interpretation misleading label prudential standing question lexmark bases prudential standing arguments associated general contractors case rested statutory considerations sought ascertain matter scope private remedy created congress clayton act class persons maintain private damages action legislatively conferred cause action may placed zone interests test static control relies prudential rubric past see elk grove unified school dist newdow belong associated general contractors rather whether plaintiff comes within zone interests requires determine using traditional tools whether legislatively conferred cause action encompasses particular plaintiff claim see steel citizens better environment pp cause action extends plaintiffs fall within zone interests protected statute whose injury proximately caused violation statute pp statutory cause action presumed extend plaintiffs whose interests fall within zone interests protected law invoked allen wright breadth zone varies according provisions law issue bennett spear lanham act includes detailed statement purposes including relevant protect ing persons engaged commerce within control congress unfair competition unfair competition understood common law concerned injuries business reputation present future sales thus come within zone interests suit plaintiff must allege injury commercial interest reputation sales pp statutory cause action also presumed limited plaintiffs whose injuries proximately caused violations statute see holmes securities investor protection corporation requirement generally bars suits alleged harm remote defendant unlawful conduct harm purely derivative misfortunes visited upon third person defendant acts sense commercial injuries false advertising derivative suffered consumers deceived advertising since lanham act authorizes suit commercial injuries intervening step fatal showing statute requires cf bridge phoenix bond indemnity thus plaintiff suing ordinarily must show economic reputational injury flows directly deception wrought defendant advertising occurs deception consumers causes withhold trade plaintiff pp direct application test requirement supplies relevant limits may sue principles provide better guidance multifactor balancing test urged lexmark test test applied sixth circuit pp principles static control comes within class plaintiffs authorized sue alleged injuries lost sales damage business reputation fall within zone interests protected act static control sufficiently alleged injuries proximately caused lexmark misrepresentations pp affirmed scalia delivered opinion unanimous opinion notice opinion subject formal revision publication preliminary print reports readers requested notify reporter decisions washington typographical formal errors order corrections may made preliminary print goes press lexmark international petitioner static control components writ certiorari appeals sixth circuit march justice scalia delivered opinion case requires us decide whether respondent static control components may sue petitioner lexmark international false advertising lanham act background lexmark manufactures sells laser printers also sells toner cartridges printers toner powdery ink laser printers use create images paper lexmark designs printers work style cartridges therefore dominates market cartridges compatible printers market however devoid competitors businesses called remanufacturers acquire used lexmark toner cartridges refurbish sell competition new refurbished cartridges sold lexmark lexmark prefer customers return empty cartridges refurbishment resale rather sell cartridges remanufacturer lexmark introduced called prebate program enabled customers purchase new toner cartridges discount agree return cartridge lexmark empty terms communicated consumers notices printed boxes advised consumer opening box indicate assent terms practice commonly known shrinkwrap licensing see procd zeidenberg enforce prebate terms lexmark included microchip prebate cartridge disable cartridge ran toner cartridge used microchip replaced lexmark static control manufacturer remanufacturer toner cartridges rather market leader making selling components necessary remanufacture lexmark cartridges case addition supplying remanufacturers toner various replacement parts static control developed microchip mimic microchip lexmark prebate cartridges purchasing static control microchips using replace lexmark microchip remanufacturers able refurbish resell used prebate cartridges lexmark take kindly development sued static control alleging static control microchips violated copyright act et digital millennium copyright act et seq static control counterclaimed alleging among things violations lanham act stat codified section provides person connection goods services container goods uses commerce word term name symbol device combination thereof false designation origin false misleading description fact false misleading representation fact likely cause confusion cause mistake deceive affiliation connection association person another person origin sponsorship approval goods services commercial activities another person commercial advertising promotion misrepresents nature characteristics qualities geographic origin another person goods services commercial activities shall liable civil action person believes likely damaged act section thus creates two distinct bases liability false association false advertising see waits static control alleged false advertising relevant lanham act claim static control alleged two types false misleading conduct lexmark first alleged prebate program lexmark purposefully misleads believe legally bound prebate terms thus required return cartridge lexmark single use app second alleged upon introducing prebate program lexmark sent letters companies toner cartridge remanufacturing business falsely advising companies illegal sell refurbished prebate cartridges particular illegal use static control products refurbish cartridges static control asserted statements lexmark materially misrepresented nature characteristics qualities products static control products maintained lexmark misrepresentations proximately caused likely cause injury static control diverting sales static control lexmark substantially injured business reputation leading consumers others trade believe static control engaged illegal conduct static control sought treble damages attorney fees costs injunctive district granted lexmark motion dismiss static control lanham act claim held static control lacked prudential standing bring claim app pet cert relying multifactor balancing test attributed associated gen contractors carpenters emphasized direct plaintiffs form remanufacturers lexmark cartridges static control injury remot mere byproduct supposed manipulation consumers relationships remanufacturers lexmark alleged intent dry spent cartridge supplies remanufacturing level rather static control supply level making remanufacturers lexmark alleged intended target app pet cert sixth circuit reversed dismissal static control lanham act claim taking lay land identified three competing approaches determining whether plaintiff standing sue lanham act observed third fifth eighth eleventh circuits refer antitrust standing associated general contractors factors deciding lanham act standing district done citing conte bros automotive quaker procter gamble amway carrie phoenix broward mcdonald contrast seventh ninth tenth circuits use categorical test permitting lanham act suits actual competitor citing heath son information systems waits supra stanfield osborne industries second circuit applies interest approach lanham act plaintiff standing claimant demonstrate reasonable interest protected alleged false advertising reasonable basis believing interest likely damaged alleged false advertising quoting famous horse avenue photo sixth circuit applied second circuit test concluded static control standing alleged cognizable interest business reputation sales remanufacturers sufficiently alleged th se interests harmed lexmark statements remanufacturers static control engaging illegal conduct granted certiorari decide appropriate analytical framework determining party standing maintain action false advertising lanham act pet cert ii prudential standing parties briefs treat question granted certiorari one prudential standing think label misleading begin clarifying nature question issue case article iii limitation judicial power resolving cases controversies principles underlying limitation deduced set requirements together make irreducible constitutional minimum standing lujan defenders wildlife plaintiff must suffered imminently threatened concrete particularized injury fact fairly traceable challenged action defendant likely redressed favorable judicial decision ibid lexmark deny static control allegations lost sales damage business reputation give standing article iii press claim satisfied although static control claim thus presents case controversy properly within federal courts article iii jurisdiction lexmark urges decline adjudicate static control claim grounds prudential rather constitutional request tension recent reaffirmation principle federal hear decide cases within jurisdiction unflagging sprint communications jacobs slip quoting colorado river water dist recent decades however adverted prudential branch standing doctrine derived article iii exhaustively defined encompassing said least three broad principles general prohibition litigant raising another person legal rights rule barring adjudication generalized grievances appropriately addressed representative branches requirement plaintiff complaint fall within zone interests protected law invoked elk grove unified school dist newdow quoting allen wright lexmark bases prudential standing arguments chiefly associated general contractors describe analysis case terms rather sought ascertain matter statutory interpretation scope private remedy created congress clayton act class persons maintain private damages action legislatively conferred cause action held statute limited class plaintiffs whose injuries proximately caused defendant antitrust violations later decisions confirm associated general contractors rested statutory prudential considerations see holmes securities investor protection corporation relying associated general contractors finding requirement cause action created racketeer influenced corrupt organizations act rico anza ideal steel supply affirming holmes relied careful interpretation lexmark arguments thus deserve prudential label static control hand argues measure prudential standing using test although admittedly placed test prudential rubric past see elk grove supra belong associated general contractors whether plaintiff comes within issue requires us determine using traditional tools statutory interpretation whether legislatively conferred cause action encompasses particular plaintiff claim see steel citizens better environment clarke securities industry holmes supra scalia concurring judgment judge silberman circuit recently observed standing misnomer applied analysis asks whether particular class persons ha right sue substantive statute association battery recyclers epa concurring opinion sum question case presents whether static control falls within class plaintiffs congress authorized sue words ask whether static control cause action question requires us determine meaning congressionally enacted provision creating cause action apply traditional principles statutory interpretation ask whether judgment congress authorized static control suit whether congress fact apply independent policy judgment recognize cause action congress denied see alexander sandoval limit cause action congress created merely prudence dictates iii static control right sue thus case presents straightforward question statutory interpretation cause action extend plaintiffs like static control statute authorizes suit person believes likely damaged defendant false advertising read literally broad language might suggest action available anyone satisfy minimum requirements article iii party makes argument however unlikelihood congress meant allow factually injured plaintiffs recover persuades us get expansive reading holmes omitted reach conclusion light two relevant background principles already mentioned zone interests proximate causality zone interests first presume statutory cause action extends plaintiffs whose interests fall within zone interests protected law invoked allen modern zone interests formulation originated association data processing service organizations camp limitation cause action judicial review conferred administrative procedure act apa since made clear however applies statutorily created causes action requirement general application congress presumed legislat background limitation applies unless expressly negated bennett spear see also holmes supra scalia concurring judgment perhaps accurat though different practical matter say limitation always applies never negated analysis certain statutes show protect expan sive range interests bennett supra test therefore appropriate tool determining may invoke cause action said apa context test demanding band pottawatomi indians patchak slip context often conspicuously included word test indicate benefit doubt goes plaintiff said test forecloses suit plaintiff marginally related inconsistent purposes implicit statute reasonably assumed congress authorized plaintiff sue slip lenient approach appropriate means preserving flexibility apa omnibus provision permits suit violations numerous statutes varying character include causes action judicial review made clear however breadth zone interests varies according provisions law issue comes within zone interests statute purposes obtaining judicial review administrative action generous review provisions apa may purposes bennett supra quoting clarke turn quoting data processing supra identifying interests protected lanham act however requires guesswork since act includes unusual extraordinarily helpful detailed statement statute purposes halicki productions artists communications section act codified provides intent chapter regulate commerce within control congress making actionable deceptive misleading use marks commerce protect registered marks used commerce interference state territorial legislation protect persons engaged commerce unfair competition prevent fraud deception commerce use reproductions copies counterfeits colorable imitations registered marks provide rights remedies stipulated treaties conventions respecting trademarks trade names unfair competition entered foreign nations enumerated purposes relevant cases typical case implicate act goal protect ing persons engaged commerce within control congress unfair competition although unfair competition plastic concept common law safe mosler safe hand understood concerned injuries business reputation present future sales see rogers book review yale see generally restatement torts ch introductory note pp thus hold come within zone interests suit false advertising plaintiff must allege injury commercial interest reputation sales consumer hoodwinked purchasing disappointing product may well cognizable article iii invoke protection lanham act conclusion reached every circuit consider question see colligan activities club serbin ziebart made usa foundation phillips foods procter gamble barrus sylvania phoenix broward even business misled supplier purchasing inferior product like consumers generally act aegis proximate cause second generally presume statutory cause action limited plaintiffs whose injuries proximately caused violations statute centuries well established principle common law cases loss attribute proximate cause remote cause waters merchants louisville ins pet see holmes scalia concurring judgment venerable principle reflects reality judicial remedy encompass every conceivable harm traced alleged wrongdoing ated gen contractors congress assume familiar rule mean displace sub silentio thus construed federal causes action variety contexts incorporate requirement proximate causation see dura pharmaceuticals broudo securities fraud holmes supra rico associated gen contractors supra clayton act party disputes proper read containing requirement broad language notwithstanding inquiry easy define years taken various forms courts great deal experience applying wealth precedent draw upon see exxon sofec pacific operators offshore llp valladolid scalia concurring part concurring judgment slip analysis controlled nature statutory cause action question presents whether harm alleged sufficiently close connection conduct statute prohibits put differently requirement generally bars suits alleged harm remote defendant unlawful conduct ordinarily case harm purely derivative misfortunes visited upon third person defendant acts holmes supra see hemi group llc city new york sense course commercial injuries false advertising derivative suffered consumers deceived advertising since lanham act authorizes suit commercial injuries intervening step consumer deception fatal showing proximate causation required statute see harold huggins realty fnc consistent recognition principles plaintiff directly injured misrepresentation even third party plaintiff relied bridge phoenix bond indemnity thus hold plaintiff suing ordinarily must show economic reputational injury flowing directly deception wrought defendant advertising occurs deception consumers causes withhold trade plaintiff showing generally made deception produces injuries fellow commercial actor turn affect plaintiff example competitor forced business defendant false advertising generally able sue losses true competitor landlord electric company commercial parties suffer merely result competitor inability meet financial obligations anza proposed tests oral argument lexmark agreed zone interests proximate causation supply relevant background limitations suit see tr oral arg urges us adopt optimal formulation principles multifactor balancing test derived associated general alternative asks adopt categorical test permitting direct competitors sue false advertising although neither party urges adoption reasonable interest test applied several amici none tests wholly without merit decline adopt hold instead direct application test requirement supplies relevant limits may sue balancing test lexmark advocates first articulated third circuit conte later adopted several circuits conte identified five relevant considerations nature plaintiff alleged injury injury type congress sought redress providing private remedy violations lanham act directness indirectness asserted injury proximity remoteness party alleged injurious conduct speculativeness damages claim risk duplicative damages complexity apportioning damages citations internal quotation marks omitted approach reflects commendable effort give content otherwise nebulous inquiry think slightly mark first factor read requiring plaintiff injury within relevant zone interests second third requiring somewhat redundantly proximate causation correct treat requirements must met every case mere factors weighed balance fourth fifth factors problematic difficulty arise attempts ascertain damages caused remote action motivating principle behind requirement anza supra potential difficulty ascertaining apportioning damages conte might suggest independent basis denying standing adequately alleged defendant conduct proximately injured interest plaintiff statute protects even plaintiff quantify losses sufficient certainty recover damages may still entitled injunctive relief assuming prove likelihood future injury disgorgement defendant profits see edriver johnson johnson finally experience shown conte approach like balancing tests yield unpredictable times arbitrary results see tushnet running gamut federal trademark false advertising law rev contrast multifactor balancing approach test provides rule expense distorting statutory language sure plaintiff compete defendant often harder time establishing proximate causation rule categorically prohibiting suits noncompetitors read much act reference unfair competition time lanham act adopted tort unfair competition understood limited actions competitors one leading authority field wrote need competition unfair competition soda soda water grapes grape fruit bread bread fruit clothes horse horse good enough hang things rogers yale accord vogue nims law unfair competition vi ed thus mistake infer lanham act treats false advertising form unfair competition protect direct competitors finally reasonable interest test applied sixth circuit case typically formulated requires commercial plaintiff demonstrate reasonable interest protected alleged false advertising reasonable basis believing interest likely damaged alleged false advertising quoting famous horse purely practical objection test lends widely divergent application indeed vague language understood requiring bare minimum article iii standing popularity multifactor balancing test reflects appeal courts tired grappl ing defining test greater precision conte theoretical difficulties test even substantial relevant question whether plaintiff interest reasonable whether one lanham act protects whether reasonable basis plaintiff claim harm whether harm alleged proximately tied defendant conduct short think principles set forth provide clearer accurate guidance reasonable interest test iv application applying principles static control claim conclude static control comes within class plaintiffs congress authorized sue begin static control alleged injuries lost sales damage business reputation injuries precisely sorts commercial interests act protects static control suing deceived consumer perso engaged commerce within control congress whose position marketplace damaged lexmark false advertising doubt within zone interests protected statute static control also sufficiently alleged injuries proximately caused lexmark misrepresentations case true present classic lanham act claim competito directly injur es another making false statements goods competitor goods thus inducing customers switch harold huggins realty although diversion sales direct competitor may paradigmatic direct injury false advertising type injury cognizable least two reasons static control allegations satisfy requirement proximate causation first static control alleged lexmark disparaged business products asserting static control business illegal see noting allegation lexmark directly target ed static control falsely advertised static control infringed lexmark patents defendant harms plaintiff reputation casting aspersions business plaintiff injury flows directly audience belief disparaging statements courts therefore afforded relief defendant denigrates plaintiff product name see mcneilab american home prods also defendant damages product reputation example inferior product see camel hair cashmere inst associated dry goods ppx enterprises audiofidelity traditional principles support results observed defendant promote interests telling known falsehood plaintiff may said proximately caused plaintiff harm bridge quoting restatement second torts comment emphasis added bridge district emphasized lexmark static control direct competitors party claims reputational injury disparagement competition required proximate cause true even defendant aim harm immediate competitors plaintiff merely suffered collateral damage consider two rival carmakers purchase airbags cars different manufacturers first carmaker hoping divert sales second falsely proclaims airbags used second carmaker defective second carmaker airbag supplier may suffer reputational injury sales may decline result circumstances reason regard either party injury derivative directly independently harmed attack merchandise addition static control adequately alleged proximate causation alleging designed manufactured sold microchips necessary use refurbishing lexmark toner cartridges see app follows allegation false advertising reduced remanufacturers business necessarily injured static control well taking static control assertions face value likely something close relationship number refurbished prebate cartridges sold sold remanufacturers number prebate microchips sold sold static control injury alleged integral aspect violation alleged question proximate cause satisfied blue shield mccready sure view causal chain linking static control injuries consumer confusion direct includes intervening link injury remanufacturers static control allegations therefore might support standing strict application general tendency stretch proximate causation beyond first step holmes reason general tendency ordinarily discontinuity injury direct victim injury indirect victim latter surely attributable former thus also defendant conduct might instead resulted number reasons anza case static control allegations suggest remanufacturers sold fewer refurbished cartridges lexmark false advertising follow less automatically static control sold fewer microchips reason without need speculative proceedings intricate uncertain inquiries relatively unique circumstances remanufacturers immediate victim static control bridge supra although conclude static control alleged adequate basis proceed obtain relief without evidence injury proximately caused lexmark alleged misrepresentations hold static control entitled chance prove case invoke lanham act cause action false advertising plaintiff must plead ultimately prove injury commercial interest sales business reputation proximately caused defendant misrepresentations static control adequately pleaded elements judgment appeals affirmed ordered footnotes lexmark contends static control allegations failed describe commercial advertising promotion within meaning question us express view assume without deciding communications alleged static control qualify commercial advertising promotion aspects parties sprawling litigation including lexmark claims federal copyright patent law static control claims federal antitrust north carolina law us review pertains static control lanham act claim test concept previously classified aspect prudential standing upon closer inspection found label inapt take example reluctance entertain generalized grievances suits claiming harm plaintiff every citizen interest proper application constitution laws seeking relief directly tangibly benefits public large lujan defenders wildlife times grounded reluctance entertain suits counsels prudence albeit counsels close ly relat ed policies reflected article iii valley forge christian college americans separation church state since held suits present constitutional cases controversies see lance coffman per curiam daimlerchrysler cuno defenders wildlife supra barred constitutional reasons prudential ones limitations standing harder classify observed standing related question whether person litigant position right action claim department labor triplett quoting warth seldin cases framed inquiry way see kowalski tesmer suggesting element prudential standing case present issue standing consideration doctrine proper place standing firmament await another day occasion referred inquiry statutory standing treated effectively jurisdictional see steel citizens better environment cases cited stevens concurring judgment label improvement language prudential standing since correctly places focus statute misleading since absence valid opposed arguable cause action implicate jurisdiction statutory constitutional power adjudicate case verizon md public serv quoting steel supra see also grocery mfrs assn epa kavanaugh dissenting cases cited therein pathak statutory standing tyranny labels rev although announced modern test roots lie rule plaintiff may recover law negligence injuries caused violation statute unless statute interpreted designed protect class persons plaintiff included risk type harm fact occurred result violation keeton dobbs keeton owen prosser keeton law torts pp ed see cases cited gorris scott exch statutory causes action regularly interpreted incorporate standard limitations civil liability test less requirement proximate causation see part infra proximate causation requirement article iii standing requires plaintiff injury fairly traceable defendant conduct like test see supra nn element cause action statute subject rule absence valid opposed arguable cause action implicate jurisdiction steel like element cause action must adequately alleged pleading stage order case proceed see ashcroft iqbal plaintiff allegations taken true insufficient establish proximate causation complaint must dismissed sufficient plaintiff entitled opportunity prove understand thrust sides allegations concerning static control design sale specialized microchips specific purpose enabling remanufacture lexmark prebate cartridges