san francisco arts athletics argued march decided june section amateur sports act act grants respondent olympic committee usoc right prohibit certain commercial promotional uses word olympic various olympic symbols petitioner san francisco arts athletics sfaa nonprofit california corporation promoted gay olympic games held using words letterheads mailings local newspapers various merchandise sold cover costs planned games usoc informed sfaa existence act requested terminate use word olympic description planned games sfaa failed usoc brought suit federal district injunctive relief granted usoc summary judgment permanent injunction appeals affirmed holding act granted usoc exclusive use word olympic without requiring usoc prove unauthorized use confusing without regard defenses available entity sued trademark violation lanham act also found usoc property right word associated symbols slogans protected without violating first amendment reach sfaa claim usoc enforcement rights discriminatory violation equal protection component due process clause fifth amendment held usoc governmental actor constitution applies held merit sfaa contention grants usoc nothing trademark word olympic precludes use others tends cause confusion merit argument reference lanham act remedies read incorporating traditional defenses well section language legislative history indicate congress intended grant usoc exclusive use word olympic without regard whether use word tends cause confusion incorporate defenses available lanham act pp also without merit sfaa argument word olympic generic word constitutionally gain trademark protection lanham act first amendment prohibits congress granting trademark word word acquires value result organization expenditure labor skill money entity entity constitutionally may obtain limited property right word congress reasonably conclude commercial promotional value word olympic product usoc talents energy end result much time effort expense view history origins associations word olympic congress decision grant usoc limited property right word falls within scope trademark law protections thus within constitutional bounds pp first amendment prohibit congress granting exclusive use word without requiring authorized user prove unauthorized use likely cause confusion sfaa claims use word olympic intended convey political statement status homosexuals society may suppress speech however prohibiting use one word particular purposes neither congress usoc prohibited sfaa conveying message section restrictions expressive speech properly characterized incidental primary congressional purpose encouraging rewarding usoc activities congress broad public interest promoting usoc activities participation amateur athletes olympic games even though protection may exceed traditional rights trademark owner certain circumstances act application commercial speech broader necessary protect legitimate congressional interests therefore violate first amendment congress reasonably find use word entities promote athletic event directly impinge usoc legitimate right exclusive use mere fact sfaa claims expressive opposed purely commercial purpose give first amendment right appropriate value usoc efforts given word pp sfaa claim usoc enforced rights discriminatory manner violation fifth amendment fails usoc governmental actor fifth amendment applies fact congress granted corporate charter render usoc government agent moreover congress intent help usoc obtain funding change analysis usoc perform functions traditionally exclusive prerogative federal government usoc choice enforce exclusive right use word olympic simply governmental decision pp powell delivered opinion rehnquist white stevens scalia joined parts ii iii blackmun joined filed opinion concurring part dissenting part blackmun joined post brennan filed dissenting opinion marshall joined post mary dunlap argued cause petitioners briefs paul hoffman susan mcgreivy fred okrand john kester argued cause respondents brief edward bennett williams vincent fuller richard kline edward colbert joseph lewis robert rotstein antonia hernandez richard larson abby rubenfeld leonard graff armando menocal filed brief mexican american legal defense educational fund et al amici curiae urging reversal george kaufmann laurence gold filed brief american federation labor congress industrial organizations amicus curiae urging affirmance michael ratner rhonda copelon randall glenn wick richard perkins filed brief amateur athletic union et al amici curiae justice powell delivered opinion case consider scope constitutionality provision amateur sports act authorizes olympic committee prohibit certain commercial promotional uses word olympic petitioner san francisco arts athletics sfaa nonprofit california corporation sfaa originally sought incorporate name golden gate olympic association told california department corporations word olympic appear corporate title app incorporation sfaa nevertheless began promote gay olympic games using words letterheads mailings local newspapers ibid games event begin august san francisco california sfaa expected athletes hundreds cities country cities world games open ceremony rival traditional olympic games see relay runners carry torch new york city across country kezar stadium san francisco final runner enter stadium gay olympic torch light gay olympic flame ceremony continue athletes marching uniform stadium behind respective city flags competition occur different contests winners receiving gold silver bronze medals cover cost planned games sfaa sold buttons bumper stickers merchandise bearing title gay olympic games section amateur sports act act stat grants respondent olympic committee usoc right prohibit certain commercial promotional uses word olympic various olympic symbols late december executive director usoc wrote sfaa informing existence amateur sports act requesting sfaa immediately terminate use word olympic description planned games sfaa first agreed substitute word athletic word olympic one month later resumed use term usoc became aware sfaa still advertising games olympic newspaper article may august usoc brought suit federal district northern district california enjoin sfaa use word olympic district granted temporary restraining order preliminary injunction appeals ninth circuit affirmed proceedings district granted usoc summary judgment permanent injunction appeals affirmed judgment district found act granted usoc exclusive use word olympic without requiring usoc prove unauthorized use confusing without regard defenses available entity sued trademark violation lanham act stat amended et seq reach sfaa contention usoc enforced rights discriminatory manner found usoc state actor bound constraints constitution also found usoc property righ word olympic associated symbols slogans protected without violating first amendment denied sfaa petition rehearing en banc three judges dissented finding panel interpretation act raised serious first amendment issues granted certiorari review issues statutory constitutional interpretation decided appeals affirm ii sfaa contends appeals erred interpreting act granting usoc anything normal trademark word olympic starting point every case involving construction statute language kelly robinson quoting blue chip stamps manor drug stores powell concurring section act provides without consent usoc person uses purpose trade induce sale goods services promote theatrical exhibition athletic performance competition words olympic olympiad citius altius fortius combination simulation thereof tending cause confusion cause mistake deceive falsely suggest connection usoc olympic activity shall subject suit civil action usoc remedies provided lanham act congress passed act unauthorized use word olympic punishable criminally relevant statute force since require use confusing instead made crime person usoc purpose trade theatrical exhibition athletic performance competition advertisement induce sale article whatsoever attendance theatrical exhibition athletic performance competition business charitable purpose use words olympic olympiad citius altius fortius combination words stat amended ed emphasis added section makes actionable use words olympic olympiad citius altius fortius combination thereof also simulation confusingly similar derivation thereof tending cause confusion cause mistake deceive falsely suggest connection usoc olympic activity section carries forward prohibitions existing statute enacted adds new prohibitions words described section tending cause confusion cause mistake deceive respect usoc olympic activity emphasis added sfaa argues reference lanham act remedies read incorporating traditional trademark defenses well see argument ignores clear language section also shorthand reference remedies replaced earlier draft specific list remedies typically available trademark infringement injunctive relief recovery profits damages costs attorney fees see lanham act list contained reference trademark defenses cong rec proposed moreover usoc already held trademark word olympic app sfaa interpretation act largely superfluous sum language legislative history indicate clearly congress intended grant usoc exclusive use word olympic without regard whether use word tends cause confusion incorporate defenses available lanham act iii recognized ational protection trademarks desirable trademarks foster competition maintenance quality securing producer benefits good reputation park fly dollar park fly lanham act et congress established system protecting trademarks section lanham act defines trademark word name symbol device combination thereof adopted used manufacturer merchant identify distinguish goods including unique product manufactured sold others supp iii lanham act owner trademark protected unauthorized uses likely cause confusion cause mistake deceive section lanham act grants several statutory defenses alleged trademark infringer protection granted usoc use olympic words symbols differs normal trademark protection two respects usoc need prove contested use likely cause confusion unauthorized user word available normal statutory defenses sfaa argues effect differences lanham act constitutional dimension first sfaa contends word olympic generic word gain trademark protection lanham act sfaa argues prohibition constitutionally required thus first amendment prohibits congress granting trademark word olympic second sfaa argues first amendment prohibits congress granting exclusive use word absent requirement authorized user prove unauthorized use likely cause confusion address contentions turn recognized words always fungible suppression particular words run substantial risk suppressing ideas process cohen california sfaa argues principle prohibits congress granting usoc exclusive control uses word olympic word sfaa views generic yet recognition always balanced principle word acquires value result organization expenditure labor skill money entity entity constitutionally may obtain limited property right word international news service associated press see cases need case decide whether congress ever grant private entity exclusive use generic word congress reasonably conclude commercial promotional value word olympic product usoc talents energy end result much time effort expense zacchini broadcasting usoc together respondent international olympic committee ioc used word olympic least since modern olympic games began app baron pierre de coubertin france acting pursuant government commission proposed revival ancient olympic games promote international understanding chester olympic games handbook de coubertin sought identify spirit ancient olympic games corrupted influence money politics see finley pleket olympic games first thousand years de coubertin thus formed ioc established elaborate rules procedures conduct modern olympics see olympic charter rules addition rules direct every national committee protect use olympic flag symbol flame motto rules ioc charter usoc national olympic committee sole authority represent olympic games pursuant authority usoc used olympic words symbols extensively country fulfill object olympic charter ensur ing development safeguarding olympic movement sport rule history origins associations word olympic demonstrates meritlessness sfaa contention congress simply plucked generic word english vocabulary granted exclusive use usoc congress reasonably find since word olympic acquired trademark law known secondary meaning become distinctive usoc goods commerce lanham act see park fly dollar park fly right adopt use word distinguish goods property person whose mark exclusion use persons long recognized cases supra congress reasonably conclude usoc distinguished word olympic efforts congress decision grant usoc limited property right word olympic falls within scope trademark law protections thus certainly within constitutional bounds congress also acted reasonably concluded usoc required prove unauthorized use word olympic likely confuse public extent applies uses purpose trade induce sale goods services application commercial speech commercial speech receives limited form first amendment protection posadas de puerto rico assoc tourism company puerto rico central hudson gas electric public service new york section also allows usoc prohibit use olympic promotion theatrical athletic events although many promotional uses commercial speech uses may go beyond strictly business context see friedman rogers case sfaa claims use word olympic intended convey political statement status homosexuals society thus sfaa claims case suppresses political speech prohibiting use one word particular purposes neither congress usoc prohibited sfaa conveying message sfaa held athletic event planned format names gay games gay games ii respectively see supra clear restricts purely expressive uses word olympic section restricts manner sfaa may convey message restrictions expressive speech properly characterized incidental primary congressional purpose encouraging rewarding usoc activities appropriate inquiry thus whether incidental restrictions first amendment freedoms greater necessary substantial governmental interest one reason congress grant usoc exclusive control word olympic trademarks ensure usoc receives benefit efforts usoc incentive continue produce quality product turn benefits public see mccarthy trademarks unfair competition pp special circumstance usoc congress broader public interest promoting activities usoc participation amateur athletes great sport festival olympic games olympic charter rule usoc goal olympic charter rule olympic movement aims promote development physical moral qualities basis sport educate young people sport spirit better understanding friendship thereby helping build better peaceful world spread olympic principles throughout world thereby creating international goodwill rule see also rule aims ioc congress interests promoting usoc activities include purposes well specifically enumerated usoc charter section directly advances governmental interests supplying usoc means raise money support olympics encourages usoc activities ensuring receive benefits efforts restrictions broader congress reasonably determined necessary interests section primarily applies uses word olympic induce sale goods services although lanham act protects confusing uses congress judgment respecting certain word limited congress reasonably conclude commercial uses olympic words symbols likely confusing also determine unauthorized uses even confusing nevertheless may harm usoc lessening distinctiveness thus commercial value marks see schechter rational basis trademark protection harv rev one injury trademark owner may gradual whittling away dispersion identity hold upon public mind mark name nonconfusing uses case sfaa sought sell buttons bumper stickers items emblazoned title gay olympic games possibility confusion sponsorship obvious moreover clear sfaa sought exploit commercial magnetism see mishawaka rubber woolen mfg kresge word given value usoc question unauthorized use undercut usoc efforts use sell right use word future since much word value comes limited use adverse effect usoc activities directly contrary congress interest even though protection may exceed traditional rights trademark owner certain circumstances application act commercial speech broader necessary protect legitimate congressional interest therefore violate first amendment section also extends promotional uses word olympic even promotion induce sale goods usoc may prohibit purely promotional uses word promotion relates athletic theatrical event usoc created value word using connection athletic event congress reasonably find use word entities promote athletic event directly impinge usoc legitimate right exclusive use sfaa proposed use word excellent example gay olympic games take place period held different locations around world include torch relay parade uniformed athletes sexes divided city olympic anthem olympic committee award gold silver bronze medals advertised logo three overlapping rings features directly parallel olympics olympic games occurred ancient greece image sfaa sought invoke exactly image carefully cultivated usoc sfaa expressive use word divorced value usoc efforts given mere fact sfaa claims expressive opposed purely commercial purpose give first amendment right appropriat harvest sown international news service associated press usoc right prohibit use word olympic promotion athletic events core legitimate property right iv sfaa argues even exclusive use granted violate first amendment usoc enforcement right discriminatory violation fifth amendment fundamental inquiry whether usoc governmental actor prohibitions constitution apply usoc private corporatio established federal law act congress granted usoc corporate charter imposed certain requirements usoc provided usoc funding exclusive use olympic words symbols direct grants fact congress granted corporate charter render usoc government agent corporations act charters granted government usually state thereby lose essentially private character even extensive regulation government transform actions regulated entity government see jackson metropolitan edison fact congress granted usoc exclusive use word olympic dispositive enforceable rights trademarks created governmental act usually pursuant statute common law actions trademark owners nevertheless remain private moreover intent part congress help usoc obtain funding change analysis government may subsidize private entities without assuming constitutional responsibility actions blum yaretsky kohn also found action governmental action challenged entity performs functions traditionally exclusive prerogative federal government quoting jackson metropolitan edison supra quoted blum yaretsky supra emphasis added certainly activities performed usoc serve national interest objects purposes incorporation indicate see supra fact hat private entity performs function serves public make acts governmental action kohn supra amateur sports act enacted correct disorganization serious factional disputes seemed plague amateur sports house report see oldfield athletic congress citing pp act merely authorized usoc coordinate activities always performed private entities neither conduct coordination amateur sports traditional governmental function fundamentally held government normally held responsible private decision exercised coercive power provided significant encouragement either overt covert choice must law deemed government blum yaretsky supra kohn supra see flagg brooks jackson metropolitan edison supra moose lodge irvis adickes kress usoc choice enforce exclusive right use word olympic simply governmental decision evidence federal government coerced encouraged usoc exercise right federal government failing supervise usoc use rights said exercise ere approval acquiescence initiatives usoc blum yaretsky enough make usoc actions government ibid see flagg brooks supra jackson metropolitan edison usoc governmental actor sfaa claim usoc enforced rights discriminatory manner must fail accordingly affirm judgment appeals ninth circuit ordered footnotes athletic event ultimately held name gay games app total men women countries cities participated gay games ii held approximately athletes participating countries brief respondents gay games scheduled occur vancouver ibid international olympic committee also respondent section act set forth provides without consent usoc person uses purpose trade induce sale goods services promote theatrical exhibition athletic performance competition symbol international olympic committee consisting interlocking rings emblem usoc consisting escutcheon blue chief vertically extending red white bars base interlocking rings displayed chief trademark trade name sign symbol insignia falsely representing association authorization international olympic committee usoc words olympic olympiad citius altius fortius combination simulation thereof tending cause confusion cause mistake deceive falsely suggest connection usoc olympic activity shall subject suit civil action usoc remedies provided act july stat popularly known trademark act lanham act et however person actually used emblem subsection section words combination thereof subsection section lawful purpose prior september shall prohibited section continuing lawful use purpose goods services addition person actually used whose assignor actually used trademark trade name sign symbol insignia described subsections section lawful purpose prior september shall prohibited section continuing lawful use purpose goods services usoc may authorize contributors suppliers goods services use trade name usoc well trademark symbol insignia emblem international olympic committee usoc advertising contributions goods services donated supplied furnished use approved selected used usoc olympic team team members usoc shall exclusive right use name olympic committee symbol described subsection section emblem described subsection section words olympic olympiad citius altius fortius combination thereof subject preexisting rights described subsection section specifically sfaa argues usoc able prohibit use word olympic use descriptive used fairly good faith describe users goods services user may however raise traditional equitable defenses laches see brief respondents common descriptive name product service generic generic name definition distinguish identity particular product registered trademark lanham act see see also mccarthy trademarks unfair competition grant statute exclusive use distinctive words symbols congress unique violation statutes may result criminal penalties see veterans organizations american national red cross club smokey bear woodsy owl see also ftc paper reviewing application red cross statute others like usoc statute provide civil enforcement see daughters american revolution boy scouts girl scouts little league baseball supp iii american national theater academy ancient olympic games held abolished roman emperor theodosius olympic games important circuit sporting festivals circuit also included pythian games delphi nemean games nemea isthmian games corinth sporting festivals grew importance athletes turned amateurs true professionals training year receiving substantial gifts money individuals home cities see finley pleket olympic games first thousand years encyc brit ed olympic flag presented baron de coubertin congress paris white background five interlocking rings center rings colors blue yellow black green red order symbolize union five continents meeting athletes world olympic games spirit fair frank competition good friendship ideal preached baron de coubertin olympic charter rule olympic rings alone olympic symbol ibid olympic flame formally lit olympia auspices ioc olympic motto citius altius fortius meaning faster higher stronger expresses aspirations olympic movement ibid motto originated international conference principles amateurism sports organized de coubertin held sorbonne paris french delegate pere didon suggested motto words engraved entrance lycee school albert le grand shortly thereafter de coubertin founded ioc adopted motto guttmann games must go usoc formally organized replacing informally organized american olympic committee usoc received first corporate charter extent regulates confusing uses within normal trademark bounds government constitutionally may regulate deceptive misleading commercial speech virginia pharmacy bd virginia citizens consumer council friedman rogers according sfaa president gay olympic games offered three important opportunities provide healthy recreational alternative suppressed minority educate public large towards reasonable characterization gay men women attempt athletics bring positive gradual assimilation gay men women well gays diminish ageist sexist racist divisiveness existing communities regardless sexual orientation app one found prohibit use olympic logo five interlocking rings olympic torch poster expressing opposition planned conversion olympic village lake placid new york prison found use symbols fit commercial promotional definition uses stop olympic prison olympic committee supp sdny justice brennan finds act unconstitutionally overbroad face applies primarily commercial speech application overbreadth doctrine highly questionable see ohralik ohio state bar citing bates state bar arizona basis record believe act interpreted applied infringe significantly noncommercial speech rights application act sfaa well within constitutional bounds extent act may read apply noncommercial speech limited find realistic danger statute significantly compromise recognized first amendment protections parties city council los angeles taxpayers vincent accordingly decline apply overbreadth doctrine case restriction nonmisleading commercial speech may justified government interest restriction substantial directly advances government asserted interest extensive necessary serve interest central hudson gas electric public service new york test test time place manner restriction require balance governmental interest magnitude speech restriction application facts substantially similar discussed together objects purposes usoc establish national goals amateur athletic activities encourage attainment goals coordinate develop amateur athletic activity directly relating international amateur athletic competition foster productive working relationships among organizations exercise exclusive jurisdiction either directly constituent members committees matters pertaining participation olympic games games including representation games organization olympic games games held obtain either directly delegation appropriate national governing body competent amateur representation possible competition event olympic games games promote support amateur athletic activities involving foreign nations promote encourage physical fitness public participation amateur athletic activities assist organizations persons concerned sports development amateur athletic programs amateur athletes provide swift resolution conflicts disputes involving amateur athletes national governing bodies amateur sports organizations protect opportunity amateur athlete coach trainer manager administrator official participate amateur athletic competition foster development amateur athletic facilities use amateur athletes assist making existing amateur athletic facilities available use amateur athletes provide coordinate technical information physical training equipment design coaching performance analysis encourage support research development dissemination information areas sports medicine sports safety encourage provide assistance amateur athletic activities women encourage provide assistance amateur athletic programs competition handicapped individuals including feasible expansion opportunities meaningful participation handicapped individuals programs athletic competition individuals encourage provide assistance amateur athletes racial ethnic minorities purpose eliciting participation minorities amateur athletic activities underrepresented ancient olympic games lasted days whereas modern olympics last days ancient games always took place olympia southern greece modern olympic games normally move city city every four years effort reduce nationalism cities opposed countries host modern olympic games ancient greece may burning fire religious sacrifice since olympic games part religious festival see odes pindar olympia ii lattimore ed torch relay however innovation modern olympic committee closest parallel modern opening parade opening ancient games chariot race chariots entered arena passed judges herald called names owner father city see finley pleket supra general parade athletes locality modern games athletes naked uniformed athletes eligible male freeborn greeks indication ancient olympics included olympic anthem organized entity called olympic committee awards ancient greece wreaths wild olive rather gold silver bronze medals presented modern olympics logo overlapping rings created international olympic committee see supra see generally olympics book lists beilenson beilenson eds finley pleket supra encyc brit ed sfaa claims superior right use word olympic nonprofit corporation athletic event organized primary purpose commercial gain question scope legitimate property right word sfaa distinction inapposite noted analogous context fair use copyright act crux distinction whether sole motive use monetary gain whether user stands profit exploitation protected material without paying customary price harper row publishers nation enterprises although theatrical production closely related primary use word usoc athletic event congress reasonably found word olympic used promote production implicate value given word usoc sfaa invokes fourteenth amendment discriminatory enforcement claim fourteenth amendment applies actions state claimed association case usoc federal government therefore fourteenth amendment apply fifth amendment however apply federal government contains equal protection component bolling sharpe approach fifth amendment equal protection claims precisely equal protection claims fourteenth amendment weinberger wiesenfeld see buckley valeo per curiam petitioners raised issue discriminatory enforcement petition certiorari petitioners respondents briefed issue fully accordingly address claim one fifth amendment find governmental action need address merits sfaa discriminatory enforcement claim note however sfaa claim discriminatory enforcement far compelling suit began usoc brought oppositions trademark applications one petition cancel app example usoc successfully prohibited registration mark golden age olympics usoc also litigated numerous suits prior bringing action prohibiting use olympic words symbols entities national amateur sports foundation shoe company international federation body builders bus company since usoc brought number additional suits various companies march dimes birth defects foundation brief respondents usoc authorized use word olympic organizations sponsor athletic competitions events handicapped persons special olympics youth junior olympics explorer olympics app uses directly relate purpose usoc established charter see reprinted supra usoc consented uses word connection athletic competitions events app usoc necessarily discretion files opposition trademark applications institutes suits record us strongly indicates usoc acted strictly accord charter actionable discrimination usoc listed federally created private corporations american legion big brothers big sisters america daughters american revolution veterans foreign wars national academy sciences national ski patrol system hardly need said federally created private corporations viewed governmental rather private actors consequences far reaching apart subjecting private entities suits equal protection component due process clause fifth amendment presumably analogy similar types nonprofit corporations established state law viewed governmental actors subject suits equal protection clause fourteenth amendment example usoc may amend constitution providing opportunity notice hearing usoc must allow reasonable representation membership certain groups usoc must remain nonpolitical usoc must report operations expenditures grant moneys congress year usoc may apply secretary commerce yearly grants exceed total million never done see brief respondents direct federal funding usoc received million grant characterized congress form disaster payment help usoc recover losses resulting boycott moscow olympics see act july stat commission recommended current usoc powers made clear want federal government directing amateur athletics country house report dissent rely fact usoc chartered congress find governmental action case post justice brennan attempts distinguish usoc private corporations chartered congress ground usoc performs distinctive traditional governmental function represent ing nation world community post absent additional element governmental control representational function hardly called traditionally governmental sorts private organizations send national representatives participate world competitions although many interest select group others like davis cup competition america cup miss universe pageant widely viewed involving representation country organizations sponsor participation events perform national representational well administrative adjudicative role see post selecting presenting national representatives corporate charter dissent acknowledges representational role usoc dispositive post according dissent olympic games unique stake significant national interests stem pageantry politics post dissent relies primarily sequence events preceding usoc decision send athletes summer olympics demonstrating impact interrelationship usoc decisions definition pursuit national interest post governmental influence particular decision usoc hardly representative view absence influence vast majority usoc decisions moreover even unique sequence events confirms usoc properly considered governmental agency although president congress indicated view athletes go moscow olympics end matter president thought necessary take legal actions necessary prevent usoc sending team moscow see public papers presidents jimmy carter previously attorney general indicated president believed power emergency powers act bar travel area considered pose threat national emergency see washington post apr president statement indicated clear recognition neither congress control usoc actions directly district confronted question whether decision send athletes olympics state action noted usoc independent body nothing chartering statute gives federal government right control body officers furthermore facts indicate federal government able exercise type de facto control usoc usoc decided secret ballot house delegates federal government may power prevent athletes participating olympics even usoc voted allow participate power make vote certain way power persuasion equate control cases type open door usher courts believe largely nonjusticiable realm find untenable position determining whether certain level intensity type presidential administrative political pressure amounts sufficient control private entity invoke federal jurisdiction defrantz olympic committee supp dc aff app fact olympic charter provides usoc must autonomous must resist pressures kind whatsoever whether political religious economic nature rule reasons indicated reject sfaa argument government viewed joint participant usoc efforts enforce right use word olympic see burton wilmington parking authority sfaa failed demonstrate federal government exert influence exercise usoc enforcement decisions absent proof type close nexus government challenged action usoc challenged action may fairly treated government jackson metropolitan edison petition certiorari petitioners argued usoc state actor prohibited selecting among diverse potential users word olympic based upon invidiously discriminatory motives pet cert sfaa argues shelley kraemer district entry injunction prohibiting sfaa use word olympic constitutes governmental action sufficient require constitutional inquiry usoc motivation seeking injunction new theory governmental action fairly encompassed within questions presented thus properly see rule justice justice blackmun joins concurring part dissenting part agree construction amateur sports act stat holding statute within constitutional bounds ante therefore join parts iii opinion largely reasons explained justice brennan part dissenting opinion believe olympic committee joint participants challenged activity subject equal protection provisions fifth amendment accordingly reverse appeals finding government action remand case determination petitioners claim discriminatory enforcement justice brennan justice marshall joins dissenting wholly fails appreciate congressionally created interdependence olympic committee usoc significant extent amateur sports act infringes noncommercial speech find action usoc challenged government action substantially overbroad discriminates basis content therefore dissent two independent reasons action challenged constitutes government action first usoc performs important governmental functions therefore considered governmental actor second exists sufficiently close nexus government challenged action usoc action latter may fairly treated government jackson metropolitan edison examination powers functions bestowed government upon usoc makes clear usoc must considered government actor true course mere fact hat private entity performs function serves public make acts governmental nature ante quoting kohn emphasis added definition might cover regulated businesses providing arguably essential goods services sweep broadly jackson supra repeatedly held however private individuals groups endowed state powers functions governmental nature become agencies instrumentalities state subject constitutional limitations evans newton emphasis added see terry adams private political association elections constitute state action marsh alabama privately owned company town state actor moreover finding government action particularly appropriate function performed traditionally exclusive prerogative government jackson metropolitan edison supra patently congress endowed usoc traditional governmental powers enable perform governmental function usoc performs distinctive traditional governmental function represents nation world community usoc virtue country exclusive representative international olympic committee ioc highly visible influential international body overlooks extraordinary representational responsibility congress placed usoc olympic games grown international visibility importance usoc role national representative taken increasing significance although olympic ideals avowedly nonpolitical olympic participation inescapably nationalist membership ioc structured according athletes sports nations athletes usoc selects viewed group individuals coincidentally team athletes represents nation house debates amateur sports act representative michel expressed well american athletes go olympic games products way life believe purpose games set one way life another denied spectators moscow world certainly thought mind events take place good nation athletes represent us cooperation spirit individuality personal freedom great virtues system allowed exert full influence games cong rec private organizations sometimes participate international conferences resplendent billowing flags olympic games unique stake significant national interests stem pageantry politics recent experience illustrates inherent interdependence national political interests decisions usoc state union address january forum one need hardly add traditionally reserved matters national import president announced opposition american participation summer olympic games moscow opposition premised financial straits private corporation implications participation american foreign policy echoing president concerns house representatives passed resolution expressing opposition american participation speech april president threatened take legal actions necessary enforce decision send team moscow shortly thereafter national international stakes usoc decision set forth president congress reports press possible cuts federal aid usoc usoc announced participate olympic games although lesson learned long sequence events laid bare impact interrelationship usoc decisions definition pursuit national interest usoc public role representation current usoc born governmental dissatisfaction performance international athletic competition dissatisfaction led congress grant usoc unprecedented administrative authority private american athletic organizations relating international competition legislative history reveals contrary assumption ante actor private sector ever performed function indeed never perform absent enabling legislation president ford established commission olympic sports investigate deteriorating performance america athletes olympic games recommend solutions commission traced problems lack central coordination recommend ed institution central sports organization final report enacting amateur sports act congress gave life commission primary recommendation usoc restructured assume new role central sports organization see pp greatly expanded charter usoc giving perpetual succession power serve coordinating body amateur athletic activity directly relating international amateur athletic competition also granted usoc recognize organization national governing body particular sport endowed usoc power resolve conflicts disputes arise among multitude private organizations individuals hold sway see thus amateur sports act congress granted usoc authority ability govern national amateur athletics related international competition public hearing reporting requirements act reflect public nature usoc mission usoc may amend constitution unless gives interested persons prior adoption amendment opportunity submit written data views arguments concerning proposed amendment period least days date publication notice similarly usoc may recognize particular amateur sports organization national governing body sport without first holding public hearing matter act institutionalizes yet another public check usoc requiring annually transmit simultaneously president house congress detailed report operations preceding calendar year including full complete statement receipts expenditures comprehensive description activities accomplishments usoc preceding year usoc must also submit annual detailed reports president congress expenditures funds made available congress provide detailed comprehensive descriptions programs expects finance government grant money coming year function usoc obviously fundamentally different private nursing homes blum yaretsky private school kohn private moose lodge moose lodge irvis even public utility jackson metropolitan edison unlike entities merely provided public services usoc endowed federal government exclusive power serve unique national administrative adjudicative representational role better analogy company town marsh alabama private political party terry adams like entities usoc private organization government bestowed inherently public powers responsibilities actions like subject constitutional limits apart argument usoc government actor second reason find government action minimum case like burton wilmington parking authority one government far insinuated position interdependence usoc must recognized joint participant challenged activity action issue burton refusal private restaurant leased space public parking facility serve black customer central analysis later cases termed symbiotic relationship restaurant parking facility moose lodge supra supra relationship provided sufficiently close nexus state challenged action private entity action latter may fairly treated state jackson supra usoc federal government exist symbiotic relationship sufficient provide nexus usoc challenged action government first burton relationship confers variety mutual benefits discussed supra act gave usoc authority responsibilities private organization country ever held act also conferred substantial financial resources usoc authorizing seek million annually grants secretary commerce affording unprecedented power control use word olympic related emblems raise additional funds result act obtained first time history exclusive effective organization coordinate administer amateur athletics related international competition represent program abroad second eye public national international connection decisions government olympic committee profound president served honorary president usoc national flag flies literally figuratively central product usoc olympic team connection lost athletes imagine olympic hopeful postponing lucrative professional career explanation ca pass chance represent olympic committee fundamentally representative michael observed participation games display great virtues system cong rec even importantly close financial legislative link usoc alleged discriminatory exercise authority financial success usoc government certainly irony amounting grave injustice finance team represent virtues political system usoc free employ economic leverage prohibit political speech burton supra yet exactly petitioners allege act congress granted usoc normal trademark unprecedented right exclusive use word olympic without regard whether use word tends cause confusion without incorporat ing defenses available lanham act ante see part infra purpose grant unique discretion enhance fundraising ability usoc puts well section directly advances governmental interests promoting usoc activities supplying usoc means raise money support olympics encourages usoc activities ensuring receive benefits efforts ante emphasis added close examination usoc government thus reveals unique interdependence two although one time amateur sports concern merely private entities olympic games event significance individuals particular interest athletic competition era passed amateur sports act congress placed power prestige government behind single central sports organization congress delegated usoc functions government actors traditionally perform representation nation abroad administration private organizations particular economic sector representation function particular significance view organization need adhere constitution meaningfully represent nation government free course privatize functions otherwise perform privatization automatically release perform government functions constitutional obligations usoc performs government function challenged action inextricably intertwined government reverse appeals finding government action remand district proceedings ii section prohibits person using word olympic ithout consent usoc purpose trade induce sale goods services promote theatrical exhibition athletic performance competition construes section give usoc authority use word olympic far surpasses provided standard trademark ignores serious first amendment problems created interpretation holds regulates primarily commercial speech section imposes incidental restrictions expressive speech necessary substantial governmental interest ante disagree statute overbroad face susceptible application substantial amount noncommercial speech vests usoc unguided discretion approve disapprove others noncommercial use olympic moreover eliminating even noncommercial uses particular word unconstitutionally infringes sfaa right freedom expression act also restricts speech way content neutral justifications infringements first amendment rights flimsy statute characterized mere regulation manner speech serve government purpose effectively protected giving usoc standard commercial trademark therefore construed withstand first amendment challenge presented petitioners usoc held trademark word olympic since ante amateur sports act perpetuates usoc protection infringement trademarks statutory surplusage must provide something normal trademark thus finds grants usoc novel expansive authority view act interpreted substantially overbroad violating first amendment prohibits substantial amount constitutionally protected conduct hoffman estates flipside hoffman estates amateur sports act substantially overbroad two respects first grants usoc remedies commercial trademark regulate use word olympic refuses interpret act incorporate defenses trademark infringement provided lanham act defenses essential safeguards prevent trademark power infringing upon constitutionally protected speech second construes grant usoc unconstitutional authority prohibit use olympic promotion theatrical athletic events even promotional activities noncommercial expressive ante first part prohibits use word olympic purpose trade induce sale goods services important difference authority granted portion lanham act trademark former primarily affects noncommercial speech latter charitable solicitation political advocacy organizations sfaa may part consist commercial speech regulated trademark law expressive element speech sheltered unconstitutional harm lanham act defenses without amateur sports act prohibits substantial amount noncommercial speech trademark protection carefully confined realm commercial speech two important limitations lanham act first danger substantial regulation noncommercial speech diminished denying enforcement trademark uses words likely cause confusion cause mistake deceive see confusion occurs consumers make incorrect mental association involved commercial products producers see vandenburgh trademark law procedure ed contrast regulates even nonconfusing uses olympic example may sfaa use word olympic draw attention certain similarities gay olympic games olympic games use might nevertheless confuse consumers incorporate requirement defendant use word confusing consumers regulates extraordinary range noncommercial speech defense also prevents award trademark regulating substantial amount noncommercial speech see lanham act allows use name term device descriptive used fairly good faith describe users goods services party ibid wide array noncommercial speech may characterized merely descriptive goods services party thus intended propose commercial transaction example sfaa description community services appears regulated although main purpose speech may educate public social political views sfaa congress failure incorporate important defense confers unprecedented right usoc see park fly dollar park fly noting doctrine assists preventing unprecedented creation exclusive right use language descriptive product sum usoc trademark olympic allows usoc regulate use word strictly business context usoc authority regulate nonconfusing descriptive uses word olympic grants usoc discretion prohibit substantial amount noncommercial speech section therefore substantially overbroad see secretary state md joseph munson schaumburg citizens better environment key lanham act requirement limits impact trademarks noncommercial speech rule trademark violation occurs offending trademark applied commercial goods services see amateur sports act similarly qualified section allows usoc prohibit use olympic promotion theatrical athletic events even uses go beyond strictly business context ante see also ante statute extends promotional uses even promotion induce sale goods provision necessarily regulates noncommercial speech since every possible commercial use word olympic regulated preceding sections statute usoc unquestioned authority enforce olympic trademark sfaa gives additional authority regulate substantial amount noncommercial speech serves promote social political ideas sfaa sponsors number theatrical athletic events including concerts film screenings plays public events aimed educating public society alleged discrimination based sexual orientation age sex nationality app conjunction events sfaa distributes literature describing meaning gay olympic games references olympic literature deleted response injunction application promotion athletic theatrical events thus contrary belief may prohibit substantial amount noncommercial speech therefore unconstitutionally overbroad schaumburg citizens better environment supra overbreadth particularly significant light unfettered discretion act affords usoc prohibit entities using word olympic given large number users broad discretion creates potential significant suppression protected speech law subjecting exercise first amendment freedoms prior restraint license without narrow objective definite standards guide licensing authority unconstitutional shuttlesworth birmingham see also niemtko niemotko maryland proof abuse power particular case never deemed requisite attack constitutionality statute purporting license dissemination ideas thornhill alabama broad discretion potential abuse also renders unconstitutionally overbroad face concedes uses olympic prohibited may involve expressive speech ante contends prohibiting use one word particular purposes neither congress usoc prohibited sfaa conveying message section restricts manner sfaa may convey message ante emphasis added section regarded mere time place manner statute however preventing use word olympic statute violates first amendment prohibiting dissemination message adequate translation cohen california rejected notion advanced today considering censorship single expletive indulge facile assumption one forbid particular words without also running substantial risk suppressing ideas process indeed governments might soon seize upon censorship particular words convenient guise banning expression unpopular views able discern little social benefit might result running risk opening door grave results amateur sports act also violates first amendment restricts speech way content neutral wide variety groups apparently wish express particular sociopolitical messages use word olympic amateur sports act singles certain groups favorable treatment observes ante congress encouraged usoc allow use olympic athletic competitions held youth junior olympics explorer olympics handicapped persons special olympics leaving usoc unfettered discretion question whether groups may use see usoc golden age olympics opposition patents trademarks june reprinted app denial use olympic senior citizens group usoc international federation body builders uspq dc denial use organization promoting bodybuilding statute thus encourages usoc endorse particular noncommercial messages prohibiting others scheme unacceptable first amendment bove else first amendment means government power restrict expression message ideas subject matter content police department chicago mosley see also regan time holding government determination publishability photographs based whether message newsworthy educational constitutes discrimination violation first amendment even may fairly characterized statute directly regulates commercial speech incidental restrictions first amendment freedoms greater necessary substantial government interest sole government interest proffered giving usoc sweeping powers use olympic desire provide financial subsidy usoc brief respondents minimum necessary consider whether usoc interest use word olympic adequately protected rights coextensive lanham act restriction use word absence usoc authority lanham act enforce olympic trademark commercial uses word might cause consumer confusion loss mark distinctiveness evidence record authority insufficient protect usoc economic harm record legislative history barren proof conclusion noncommercial nonconfusing nontrademark use olympic way dilutes weakens usoc trademark see stop olympic prison olympic committee supp sdny dismissing usoc dilution claim actual proof injury explanation offered instance use olympic theatrical events conjunction disclaimer associated usoc harms economic force trademark see brief petitioners contends may prohibit uses olympic protects image carefully cultivated usoc ante proof record lanham act inadequately protects usoc commercial interest image sfaa harmed usoc image speech language even commercial context properly belongs public unless government asserted interest substantial unless limitation imposed extensive necessary serve interest see ante see also park fly dollar park fly stevens dissenting citing otto roth universal foods ccpa recognizing importance free use language commercial speech context lanham act carefully crafted prevent commercial monopolization language otherwise belongs public domain see park fly supra usoc demonstrates need additional protection view sfaa therefore entitled use word olympic nonconfusing nonmisleading manner noncommercial promotion theatrical athletic event absent proof resultant harm usoc dissent argues usoc function coordinating private athletic organizations one traditionally exclusive prerogative government jackson metropolitan edison see ante even coordination function function delegated usoc see discussion representation function text page infra argument dispositive although past implied finding governmental action likely follows private party performs function traditionally exclusive prerogative government jackson supra never expressly limited definition government function circumstances limitation imprudent freeze law static conception government judicial theory government action cease resemble contemporary experience case illustrates point discussed infra congress reshaped usoc part fulfill role exclusive national coordinator amateur athletics related international competition private party ever filled see ioc rule nocs national olympic committees shall sole authorities responsible representation respective countries olympic games well events held patronage ioc reprinted international olympic committee olympic charter emphasis added president address reprinted public papers presidents jimmy carter public papers also cong rec see comments representative ritter debate illuminating moving boycotting olympics strong step right direction must seen americans part overall strategy deal intelligently president explained olympic principles important athletes represent nations athletes part national team compete olympics wish represented host country invading subjugating another nation direct violation human decency international law legal actions necessary enforce decision send team moscow take legal actions public papers emphasis added see dewar scannell white house looks usoc tax status washington post apr pp see also olympian march reprinting president carter letter usoc written capacity honorary president olympic committee president explains deeper issues stake usoc decision paul historic decision colorado springs means usa non participate moscow olympian hereafter historic decision describing meetings usoc officials cabinet members military leaders discuss question participation olympic games resolution adopted usoc house delegates april stated part resolved since president advised olympic committee light international events national security country threatened usoc decided send team summer games moscow olympian see also historic decision quoting usoc president kane statement course usoc accept decision president makes view analysis best country national political ramifications usoc decisions also evident usoc suspended american medalists tommie smith john carlos olympic team athletes called attention racial troubles america raising fists medal ceremony chester olympic games handbook international political impact games inescapable fact modern era example jesse owens dramatic performance olympic games widely perceived rebuke hitler nazism labeling taiwanese team representative formosa rather china prompted one member march protest tragic politically motivated attack israeli olympic team israeli athletes arabs german policeman killed forever dispelled illusion olympics exist apart violent vicissitudes international politics avery brundage recognized greater important olympic games become open commercial political criminal pressure ibid commission gave special attention examination olympic committee usoc found maddening complex organizations unwieldy structure final report commission also found usoc originally conceived fill role national coordinator amateur sports simply virtue name membership financial ability drawn vacuum created unmet needs amateur sports ibid commission final report concluded goes without saying role congress crucial creation central sports organization recommendations require congressional approval emphasis added see pp summarizing enlarge purposes powers usoc permit carry expanded role attributes also distinguish usoc federally created private corporations american legion big brothers big sisters america daughters american revolution veterans foreign wars ante whose presumed status private actors threatened finding government action fails mention burton wilmington parking authority case petitioner heavily relies decisions principally relied today thought important discuss distinguish burton see moose lodge irvis jackson metropolitan edison kohn blum yaretsky observed burton relationship public authority restaurant confer red incidental variety mutual benefits example location parking dining services one building well generate additional demand service ibid addition improvements restaurant leasehold lead increased taxes since fee held agency ibid burton also found significant evidence link two actors public eye obvious fact restaurant operated integral part public building devoted public parking service fact authority located appropriate places facility official signs indicating public character building flew mastheads roof state national flags evident interdependence created public perceptions grave injustice ignore burton ignor especially view restaurant affirmative allegation serve negroes injure business profits earned discrimination contribute also indispensable elements financial success governmental agency ibid see also olympic committee intelicense section intended enable usoc safeguard usoc ability raise financial resources critical component america capacity send world class amateur athletes international competition without massive government subsidies enjoyed competitors nations cert denied stop olympic prison olympic committee supp sdny omitted ection read whole evidences legislative intent establish strong protection olympic symbols part ensure market value licenses use recent experience shown licensing substantial inducement contributions wide variety commercial corporations drafters subsection appear clearly mind appeals district found government action neither evaluated petitioners evidence regarding usoc policy selective enforcement app although recognizes ante nevertheless proceeds offer view petitioners claim discriminatory enforcement far compelling ibid stage proceedings however proper forum evaluation district section amateur sports act provides part without consent usoc person uses purpose trade induce sale goods services promote theatrical exhibition athletic performance competition trademark trade name sign symbol insignia falsely representing association authorization international olympic committee usoc words olympic olympiad citius altius fortius combination simulation thereof tending cause confusion cause mistake deceive falsely suggest connection usoc olympic activity shall subject suit civil action usoc remedies provided act july stat popularly known trademark act lanham act et seq emphases added view necessarily extend purely expressive speech ante legislative history act consistent plain language indicates congress granted authority beyond power enforce trademark congress purpose give usoc authority protect certain symbols emblems trademarks tradenames words civil action emphasis added significantly throughout house report congress refers usoc authority use olympic matter separate usoc authority enforce trademarks see nowhere legislative history hint congress equated usoc authority olympic trademark power interpreting amateur sports act selectively incorporates sections lanham act although refuses incorporate requirement consumer confusion statutory defenses appear incorporate ante latter section limits scope trademark protection word used manufacturer merchant identify distinguish goods including unique product manufactured sold others supp iii explain however inconsistency definition trademark protection limits protection commercial uses scope protection grants usoc including noncommercial promotion athletic theatrical events district recognized saying something trouble talking trademark act trademark law trademark policies philosophies country unique situation takes typical litigation section amateur sports act imposes civil liability upon person uses word olympic without consent promote athletic performance competition plaintiffs seeking enforce law creates unique different situation app see friedman rogers trademark protections extend strictly business matters involve form commercial speech nothing trademark case considered permitted trademark protection ban substantial amount noncommercial speech see park fly dollar park fly lanham act provisions prevent commercial monopolization descriptive language public domain sfaa engages political advocacy charitable solicitation activities protected first amendment see schaumburg citizens better environment charitable solicitation organization committed political advocacy involve variety speech interests communication information dissemination propagation views ideas advocacy causes within protection first amendment chartered nonprofit educational organization whose purpose inform general public gay movement diminish ageist sexist racist divisiveness existing communities regardless sexual orientation app sfaa solicited charitable donations distributed buttons posters using word olympic complaint usoc included cause action california business professional code protects trademark holders uses dilute value trademark app usoc explained however remedies provided california dilution statute insufficient worth noting although state dilution statutes require proof actual confusion impose limitations imposed dilution doctrine carried extreme forbidding use trademark products services however remote owner usage mccarthy trademarks unfair competition ed see also gilson trademark protection practice strong trademarks protected dilution statutes plaintiff trademark must previously diluted others mccarthy supra vandenburgh trademark law procedure ed generally necessary show similarity trademarks likelihood confusion see gilson supra moreover state dilution statutes generally apply descriptive nontrademark uses words important note even trademark acquired secondary meaning may used descriptive manner lanham act see mccarthy supra one commentator described first amendment significance lanham act defense respect regulation commercial speech virginia pharmacy underlying policies favor free commercial speech closely parallel apply branch trademark law dealing descriptive words phrases similar policies followed half century courts legislatures applying rule trademark law descriptive words terms monopolized trademarks without availability fair open competition might impaired available vocabulary descriptive words reduced advertisers freely describe products public might deprived information necessary make purchase decisions finds defendant using term purely descriptive manner presumably support holding reliance virginia pharmacy doctrine policies gilson supra pp footnotes omitted noncommercial promotion may include critical reviews theatrical performances anticipatory notices descriptions media athletic competitions distribution educational literature describing sociopolitical reasons holding public events see central hudson gas elec public service stevens concurring judgment promotional advertising encompasses commercial speech example response injunction sfaa excised use olympic promotional educational literature cautioned phone operators refrain using term advised media representatives use word conjunction articles cultural athletic events sponsored sfaa app concluding incidental regulation expressive speech justified ante clear restricts purely expressive uses olympic ante vagueness suggests amateur sports act dangerously chills even purely expressive speech instant case local newspaper organization excised olympic edition response imposed injunction app see also supra every commercial use olympic regulated passages statute precede part usoc authorized regulate use word trademark remaining commercial uses olympic regulated subsection governed authorization usoc control use olympic person purpose trade induce sale goods services consistent interpretation authorization gives usoc right lanham act remedies even sfaa use olympic noncommercial nonconfusing merely descriptive sfaa amateur athletic events include competition mixed genders sports promote climate competition emphasizes personal improvement rather winning promotes goodwill toward ages sexes races app see brief respondents los angeles manhattan alone enterprises organizations listed telephone directories whose names start word olympic kozinski dissenting james boyd white written look particular words translation statements equivalence seek understanding possibilities represent making changing world words operate ordinary speech restatable concepts words life force replaced definitions though parts closed system constitute unique resources mixed fact value translation terms destroy nature meaning resides reducibility terms irreducibility operate indeed part gestures meaning restated white words lose meaning due particular meaning olympic suppression use word harshest impact groups may benefit use debilitating birth defects see usoc march dimes birth defects foundation ca july aged see usoc golden age olympics opposition cf virginia pharmacy bd virginia citizens consumer council litigation usoc filed causes action lanham act amateur sports act california dilution statute app evidence sfaa expressive speech caused economic reputational harm usoc image spence washington state asserted similar interest integrity america flag unalloyed symbol country contended substantial government interest preserving flag important symbol nationhood unity considered whether state withdraw unique national symbol roster materials may used background communications rehnquist dissenting reviewed state law limited use american flag forbade public exhibition flag distorted marked appellant convicted violating statute displaying flag upside window apartment peace symbol attached eight members held statute unconstitutional applied appellant activity risk appellant acts mislead viewers assuming government endorsed viewpoint message direct likely understood within contours first amendment concluded since state interest significantly impaired conviction violated first amendment similarly case sfaa primary purpose convey political message nonmisleading direct message like symbolic speech spence protected first amendment see also bada montgomery ward ne competitor permitted impoverish language commerce preventing fellows fairly describing goods cert denied lanham act provides national protection trademarks order secure owner mark goodwill business protect ability consumers distinguish among competing producers park fly