allied tube conduit indian head argued february decided june national fire protection association private organization includes members representing industry labor academia insurers organized medicine firefighters government sets publishes product standards codes related fire protection national electrical code code establishes requirements design installation electrical wiring systems routinely adopted law substantial number state local governments widely adopted setting acceptable standards private laboratories insurance underwriters electrical inspectors contractors distributors throughout relevant period code permitted use electrical conduit made steel respondent manufacturer plastic conduit initiated proposal association extend code approval plastic conduit well proposal approved one association professional panels thus adopted code simple majority members attending association annual meeting meeting held petitioner nation largest producer steel conduit members steel industry steel conduit manufacturers independent sales agents collectively agreed exclude respondent product code packing annual meeting new association members whose function vote respondent proposal proposal defeated meeting appeal association board directors denied respondent brought suit federal district alleging petitioner others unreasonably restrained trade electrical conduit market violation sherman act jury found petitioner liable granted judgment petitioner reasoning entitled antitrust immunity doctrine eastern railroad presidents conference noerr motor freight appeals reversed held noerr antitrust immunity apply petitioner pp scope noerr protection depends source context nature anticompetitive restraint issue restraint result valid governmental action opposed private action urging governmental action enjoy absolute immunity antitrust liability anticompetitive restraint case relevant context process private association without official authority includes members horizontal vertical business relations economic incentives restrain competition association treated body simply legislatures routinely adopt code thus petitioner enjoy immunity afforded merely urge government restrain trade pp noerr immunity apply petitioner theory exclusion plastic conduit code effect exclusion force marketplace incidental valid effort influence governmental action although large number governments routinely adopt code law efforts influence association process arguably effective means influencing legislation regulating electrical conduit although noerr immunity limited direct petitioning government officials noerr doctrine immunize every concerted activity genuinely intended influence governmental action merit argument regardless association nonlegislative status petitioner efforts influence association must given wide berth accorded legislative lobbying efforts influence legislative action political arena pp unlike publicity campaign influence legislation noerr petitioner activity take place open political arena partisanship hallmark decisionmaking took place within confines private process validity petitioner efforts influence code established without petitioner literal compliance association rules hope code procompetitive benefits depends upon existence safeguards sufficient prevent process biased members economic interests restraining competition association validate anticompetitive activities members simply adopting rules fail provide safeguards least economically interested party exercises decisionmaking authority formulating product standard private association comprises market participants party enjoys noerr immunity antitrust liability flowing effect standard force marketplace pp brennan delivered opinion rehnquist marshall blackmun stevens scalia kennedy joined white filed dissenting opinion joined post marvin frankel argued cause petitioner briefs robert heller arthur kramer debora grobman fredric yerman argued cause respondent brief michael malina randolph sherman richard de sevo briefs amici curiae urging reversal filed state illinois neil hartigan attorney general robert davy assistant attorney general western fire chiefs association et al william meeske alexander thomson briefs amici curiae urging affirmance filed et al solicitor general fried assistant attorney general rule deputy solicitor general cohen deputy assistant attorney general starling paul larkin robert nicholson john powers iii marion jetton robert paul ernest isenstadt state alaska et al robert abrams attorney general new york peter sherwood solicitor general lloyd constantine susan beth farmer elizabeth george sampson assistant attorneys general grace berg schaible attorney general alaska richard monkmon assistant attorney general robert corbin attorney general arizona john steven clark attorney general arkansas jeffrey bell deputy attorney general john van de kamp attorney general california andrea ordin chief assistant attorney general thomas dove deputy attorney general duane woodard attorney general colorado thomas mcmahon first assistant attorney general joseph lieberman attorney general connecticut robert langer assistant attorney general warren price iii attorney general hawaii robert marks supervising deputy attorney general thomas miller attorney general iowa john perkins deputy attorney general james tierney attorney general maine stephen wessler assistant attorney general joseph curran attorney general maryland michael brockmeyer assistant attorney general frank kelley attorney general michigan louis caruso solicitor general robert ard assistant attorney general hubert humphrey iii attorney general minnesota cary edwards attorney general new jersey laurel price deputy attorney general lacy thornburg attorney general north carolina richard carlton assistant attorney general anthony celebrezze attorney general ohio dave frohnmayer attorney general oregon leroy zimmerman attorney general pennsylvania eugene wayne chief deputy attorney general james attorney general rhode island roger tellinghuisen attorney general south dakota jim mattox attorney general texas mary keller executive assistant attorney general john white assistant attorney general david wilkinson attorney general utah kenneth eikenberry attorney general washington john ellis deputy attorney general tina kondo assistant attorney general charles brown attorney general west virginia mark kindt deputy attorney general donald hanaway attorney general wisconsin kevin assistant attorney general justice brennan delivered opinion petitioner contends efforts affect product process private association immune antitrust liability noerr doctrine primarily association standards widely adopted law state local governments eastern railroad presidents conference noerr motor freight noerr appeals second circuit held noerr immunity apply affirm national fire protection association association private voluntary organization individual group members representing industry labor academia insurers organized medicine firefighters government association among things publishes product standards codes related fire protection process known consensus standard making one codes publishes national electrical code code establishes product performance requirements design installation electrical wiring systems revised every three years code influential electrical code nation substantial number state local governments routinely adopt code law little change private certification laboratories underwriters laboratories normally list label electrical product meet code standards many underwriters refuse insure structures built conformity code many electrical inspectors contractors distributors use product falls outside code among electrical products covered code electrical conduit hollow tubing used raceway carry electrical wires walls floors buildings throughout relevant period code permitted using electrical conduit made steel almost conduit sold fact steel conduit starting respondent began offer plastic conduit made polyvinyl chloride respondent claims plastic conduit offers significant competitive advantages steel conduit including pliability lower installed cost lower susceptibility short circuiting however also scientific basis concern fires buildings polyvinyl chloride conduit might burn emit toxic fumes respondent initiated proposal include polyvinyl chloride conduit approved type electrical conduit edition code following approval one association professional panels proposal scheduled consideration annual meeting adopted rejected simple majority members present alarmed approved respondent product might pose competitive threat steel conduit petitioner nation largest producer steel conduit met plan strategy among others members steel industry steel conduit manufacturers independent sales agents collectively agreed exclude respondent product code packing upcoming annual meeting new association members whose function vote polyvinyl chloride proposal combined steel interests recruited persons join association attend annual meeting vote proposal petitioner alone recruited persons including employees executives sales agents agents employees employees two divisions sell electrical products wife national sales director petitioner steel interests also paid membership registration attendance expenses voters annual meeting steel group voters instructed sit vote group leaders used hand signals facilitate communication steel group voters technical documentation necessary follow meeting none spoke meeting give reasons opposing proposal approve polyvinyl chloride conduit nonetheless solid vote opposition proposal rejected returned committee vote respondent appealed membership vote association board directors board denied appeal ground although association rules circumvented violated october respondent brought suit federal district alleging petitioner others unreasonably restrained trade electrical conduit market violation sherman act stat bifurcated jury trial began march petitioner conceded conspired steel interests exclude respondent product code pecuniary interest jury instructed rule reason respondent carried burden showing anticompetitive effects petitioner actions outweighed procompetitive benefits standard setting found petitioner liable answers special interrogatories jury found petitioner violate rules association acted least part based genuine belief plastic conduit unsafe petitioner nonetheless subvert consensus standardmaking process association app jury also made special findings petitioner actions adverse impact competition least restrictive means expressing petitioner opposition use polyvinyl chloride conduit marketplace unreasonably restrained trade violation antitrust laws jury awarded respondent damages trebled million lost profits resulting effect excluding polyvinyl chloride conduit code force marketplace damages awarded injuries stemming adoption code governmental entities district granted judgment petitioner reasoning noerr immunity applied association akin legislature petitioner use methods consistent acceptable standards political action genuinely intended influence association respect national electrical code thereby influence various state local legislative bodies adopt code app pet cert appeals reversed rejecting argument association treated body legislatures routinely adopt code argument efforts influence code immune noerr indirect attempts influence state local governments granted certiorari address important issues regarding application noerr immunity private associations ii concerted efforts restrain monopolize trade petitioning government officials protected antitrust liability doctrine established noerr mine workers pennington california motor transport trucking unlimited scope protection depends however source context nature anticompetitive restraint issue restraint upon trade monopolization result valid governmental action opposed private action urging governmental action enjoy absolute immunity antitrust liability anticompetitive restraint noerr see also pennington supra addition independent government action anticompetitive restraint results directly private action restraint form basis antitrust liability incidental valid effort influence governmental action noerr supra validity efforts thus applicability noerr immunity varies context nature activity publicity campaign directed general public seeking legislation executive action enjoys antitrust immunity even campaign employs unethical deceptive methods noerr supra less political arenas unethical deceptive practices constitute abuses administrative judicial processes may result antitrust violations california motor transport supra case restraint trade liability predicated association exclusion respondent product code damages imposed incorporation code government relevant context thus process private association typically private associations like association case include members horizontal vertical business relations see generally areeda antitrust law trade associations routinely treated continuing conspiracies members doubt members associations often economic incentives restrain competition product standards set associations serious potential anticompetitive harm see american society mechanical engineers hydrolevel agreement product standard implicitly agreement manufacture distribute purchase certain types products accordingly private associations traditionally objects antitrust scrutiny see ibid radiant burners peoples gas light coke per curiam see also ftc indiana federation dentists however private associations promulgate safety standards based merits objective expert judgments procedures prevent process biased members economic interests stifling product competition cf hydrolevel supra noting absence meaningful safeguards private standards significant procompetitive advantages potential procompetitive benefits led lower courts apply analysis product private associations given context petitioner enjoy immunity accorded merely urge government restrain trade agree appeals association treated body simply legislatures routinely adopt code association publishes whatever de facto authority association enjoys official authority conferred government decisionmaking body association composed least part persons economic incentives restrain trade see continental ore union carbide carbon see also goldfarb virginia state bar may presume absent showing contrary government acts public interest private party hand may presumed acting primarily behalf hallie eau claire dividing line restraints resulting governmental action resulting private action may always obvious restraint imposed persons unaccountable public without official authority many personal financial interests restraining competition difficulty concluding restraint resulted private action noerr immunity might still apply however petitioner argues exclusion polyvinyl chloride conduit code effect exclusion force marketplace incidental valid effort influence governmental action petitioner notes lion share anticompetitive effect case came predictable adoption code law large number state local governments see indeed petitioner argues state local governments rely heavily code lack resources technical expertise efforts influence association process effective means influencing legislation regulating electrical conduit claim noerr immunity force effort influence governmental action case certainly characterized sham given actual adoption code number statutes local ordinances quarrel petitioner contention given widespread adoption code law effect code marketplace force main incidental petitioner genuine effort influence governmental action petitioner persuasively argues claim noerr immunity dismissed ground conduct issue involved direct petitioning government officials noerr immunized form indirect petitioning see noerr immunizing publicity campaign directed general public ground part effort influence legislative executive action nonetheless validity petitioner actions remains issue agree petitioner absolutist position noerr doctrine immunizes every concerted effort genuinely intended influence governmental action conduct immunized example competitors free enter horizontal price agreements long wished propose price appropriate level governmental ratemaking price supports see georgia pennsylvania horizontal conspiracies boycotts designed exact higher prices economic advantages government immunized ground genuinely intended influence government agree conspirators terms see georgia evans firms claim immunity boycotts horizontal output restrictions ground intended dramatize plight industry spur legislative action immunity might even claimed anticompetitive mergers theory give merging corporations added political clout necessarily dispositive packing association meeting may effective means securing government action one imagine situations effective means influencing government officials bribery never suggested kind attempt influence government merits protection thus conclude noerr immunity anticompetitive activity intended influence government depends impact also context nature activity petitioner actions took place within context process private association concluded association body reject petitioner argument efforts influence association must treated efforts influence given wide berth accorded legislative lobbying rounding supporters acceptable constitutionally protected method influencing elections mean rounding economically interested persons set private standards must also protected agree petitioner contention regardless association nonlegislative status effort influence code receive wide latitude given ethically dubious efforts influence legislative action political arena see noerr simply ultimate aim effort influence private process principally legislative action ultimate aim dispositive misrepresentation necessarily entitled antitrust immunity allowed deceptive practices political arena simply odds good decision codified matter misrepresentations made oath legislative committee hearing hopes spurring legislative action distinguishes case noerr progeny context nature petitioner activity make type commercial activity traditionally validity determined antitrust laws true noerr immunized conduct characterized conspiracy among railroads destroy business relations truckers customers noerr supra noted specific findings railroads attempted directly persuade anyone deal truckers moreover evidence record oral documentary deals railroads efforts influence passage enforcement laws circulars speeches newspaper articles editorials magazine articles memoranda documents discuss one way another railroads charges heavy trucks injure roads violate laws create traffic hazards urge truckers forced pay fair share costs rebuilding roads compelled obey laws limits placed upon weight loads permitted carry insofar sherman act sets code ethics code condemns trade restraints political activity already pointed publicity campaign influence governmental action falls clearly category political activity proscriptions act tailored business world appropriate application political arena congress traditionally exercised extreme caution legislating respect problems relating conduct political activities caution reflected decisions interpreting legislation caution go naught permitted extension sherman act regulate activities nature simply activities commercial impact involve conduct termed unethical omitted context nature activity counsel inquiry validity unlike publicity campaign noerr activity issue take place open political arena partisanship hallmark decisionmaking within confines private process validity conduct within process long defined circumscribed antitrust laws without regard whether private standards likely adopted law see supra indeed private associations comprising firms horizontal vertical business relations permitted antitrust laws understanding conducted nonpartisan manner offering procompetitive benefits see standards conduct context least respects rigorous standards conduct prevailing partisan political arena adversarial process adjudication activity issue thus noerr characterized activity traditionally regulated extreme caution see noerr activity bear little resemblance combinations normally held violative sherman act petitioner confine efforts persuade independent decisionmaker cf describing immunized conduct mere solicitation rather organized orchestrated actual exercise association decisionmaking authority setting standard setting association code characterized merely exercise power persuasion part involves exercise market power association members include consumers distributors manufacturers electrical conduit agreement exclude polyvinyl chloride conduit code part implicit agreement trade type electrical conduit cf although one reason backwards legislative impact code conclusion conduct issue political think given context nature conduct aptly characterized commercial activity political impact antitrust laws regulate political activities simply activities commercial impact antitrust laws necessarily immunize essence commercial activities simply political impact naacp claiborne hardware contrary case held first amendment protected nonviolent elements boycott white merchants organized national association advancement colored people designed make white government business leaders comply list demands equality racial justice although boycotters intended inflict economic injury merchants boycott motivated desire lessen competition reap economic benefits aim vindicating rights equality freedom lying heart constitution boycotters consumers stand profit financially lessening competition boycotted market contrast petitioner least partially motivated desire lessen competition petitioner line business stood reap substantial economic benefits making difficult respondent compete thus case context nature petitioner efforts influence code persuade us validity efforts must despite political impact evaluated standards conduct set forth antitrust laws govern private process antitrust validity efforts established without petitioner literal compliance rules association hope procompetitive benefits depends upon existence safeguards sufficient prevent process biased members economic interests restraining competition association validate anticompetitive activities members simply adopting rules fail provide safeguards issue immunity case thus collapses issue antitrust liability although set forth rules antitrust liability governing private process hold least economically interested party exercises decisionmaking authority formulating product standard private association comprises market participants party enjoys noerr immunity antitrust liability flowing effect standard force marketplace conclusion deprive state local governments input information interested individuals organizations leave petitioner without ample means petition governments cf noerr see also california motor transport petitioner others concerned safety competitive threat polyvinyl chloride conduit full antitrust immunity engage concerted efforts influence governments direct lobbying publicity campaigns traditional avenues political expression extent state local governments difficult persuade avenues doubt reflects preference confidence nonpartisan consensus process petitioner undermined petitioner remains free take advantage forum provided process presenting vigorously arguing accurate scientific evidence nonpartisan private body petitioner avoid strictures private process attempting influence legislatures forums petitioner may without exposing possible antitrust liability direct injuries bias process case stacking private body decisionmakers sharing economic interest restraining competition judgment appeals affirmed footnotes although district view trial respondent relied solely theory injury flowed legislative action app pet cert appeals determined respondent awarded damages theory stigma obtaining code approval products petitioner marketing stigma caused independent marketplace harm respondent jurisdictions permitting use polyvinyl chloride conduit well later adopted code permitted use polyvinyl chloride conduit buildings less three stories high respondent seek redress injury arising adoption code various governments emphasis added decide case framed appeals also granted certiorari issue whether immune noerr petitioner conduct violated sherman act vacate grant issue improvident course whatever forum private action genuinely aimed procuring favorable government action mere sham deemed valid effort influence government action noerr california motor transport product standardization might impair competition several ways might deprive consumers desired product eliminate quality competition exclude rival producers facilitate oligopolistic pricing easing rivals ability monitor prices areeda antitrust law see von kalinowski antitrust laws trade regulation pp collecting cases concerted efforts enforce rather agree upon private product standards face rigorous antitrust scrutiny see radiant burners peoples gas light coke per curiam see also fashion originators guild america ftc see california motor transport supra stating dicta onspiracy licensing authority eliminate competitor bribery public purchasing agent may violate antitrust laws mine workers pennington holding immunity applied noting trade restraint issue act public official claimed contrasting continental ore continental ore union carbide carbon areeda turner antitrust law discussing extent noerr immunity apply commercial transactions involving government see also goldfarb virginia state bar continental ore supra effect independent government action code marketplace may extent exacerbated petitioner efforts market stigma respondent product suffered excluded code see given disposition infra need decide whether extent marketing efforts alter incidental status resulting anticompetitive harm see generally noerr noting case specific findings railroads attempted directly persuade anyone deal truckers similarly california motor transport antitrust review validity activity issue limited structured fact antitrust defendants us ing channels procedures state federal agencies courts see also admittedly difficult draw precise lines separating anticompetitive political activity immunized despite commercial impact anticompetitive commercial activity unprotected despite political impact case close line reason caution decision today depends context nature activity although criticizing uncertainty particularized inquiry post dissent dispute types activity describe supra immune noerr fails offer intelligible alternative distinguishing nonimmune activities activity issue case rather dissent without elaboration sham exception enough guard flagrant abuse post apparently embracing conclusion appeals ninth circuit sham exception covers activity defendant genuinely seeks achieve governmental result improper means sessions tank liners joor emphasis original use word sham distorts meaning bears little relation sham exception noerr described cover activity genuinely intended influence governmental action see also areeda hovenkamp antitrust law pp supp importantly ninth circuit approach renders sham label courts apply activity deem unworthy antitrust immunity probably based unarticulated consideration nature context activity thus providing certain superficial certainty real intelligible guidance courts litigants post indeed ninth circuit concluded activity dissent deems protected unprotected sham although absence anticompetitive motives incentives relevant determining whether petitioner restraint trade protected claiborne hardware suggest absence anticompetitive purpose necessary noerr immunity dissent points noerr major purpose activity issue anticompetitive post statement ultimate aim petitioner dispositive supra stands proposition least outside political context mere fact anticompetitive activity also intended influence governmental action alone sufficient render activity immune antitrust liability even petitioner counsel concedes example noerr apply association rule giving steel conduit manufacturers veto changes code tr oral arg dissent mistakenly asserts today hold noerr immunity apply mere efforts persuade others exclude competitor product private code see post holding expressly limited cases economically interested party exercises decisionmaking authority formulating product standard private association comprises market participants supra emphasis added see also supra relying part distinction activity involving exercise decisionmaking authority market power activity involving mere attempts persuade independent decisionmaker cf noerr dissent also mistakenly asserts description encompasses private associations see post fact many associations composed members expertise economic interest suppressing competition see sessions supra justice white justice joins dissenting eastern railroad presidents conference noerr motor freight held sherman act construed forbid joint efforts railway companies seeking legislation disadvantage trucking industry efforts part involved public relations campaign rather direct lobbying lawmakers held subject antitrust challenge fundamental importance maintaining free flow information government right people seek legislative relief directly indirectly mine workers pennington california motor transport trucking unlimited applied rule efforts seek executive action administrative adjudicative proceedings refuses apply rule cases participants private organizations national fire protection association nfpa regularly propound publish health safety standards variety products industries present codes state local authorities purpose enacted law nfpa participating process subject antitrust liability efforts anticompetitive effects withstand scrutiny rule reason believing result misapplication noerr decision improvident construction sherman act respectfully dissent case presents even stronger argument immunity noerr decision turned whether design purpose conduct obtain influence passage enforcement laws concedes petitioner actions case constituted genuine effort influence governmental action ante ultimate aim ante noerr publicity campaign dispersed widely among public broad necessary diluted attempt move public opinion hopes government officials take note respond accordingly campaign apparently influence passage tax laws legislation favorable railroads new jersey new york ohio procured governor veto bill passed pennsylvania see see also supp ed nfpa actually drafted proposed legislation form national electrical code nec presented countrywide petitioner efforts case designed influence passage state laws also much greater likelihood successful case noerr germane establishes much greater likelihood purpose design petitioner actions case solicitation governmental action respect passage enforcement laws rather directly confronting severe damage today decision noerr doctrine majority asserts ultimate aim petitioner efforts dispositive ante statement reconciled statements quoted earlier noerr held even one major purposes even sole purpose publicity campaign destroy truckers competitors actions immunized antitrust liability ultimately directed toward obtaining governmental action majority later doubles back statement suggests important case petitioner least partially motivated desire lessen competition stood reap substantial economic benefits making difficult respondent compete ante need hardly said also true noerr nobody condones fraud bribery misrepresentation form state federal laws ensure conduct punishable point conduct otherwise punishable antitrust laws either becomes immune operation laws part larger design influence passage enforcement laws workable boundaries noerr doctrine established declaring repeating every turn everything depends context nature activity ante unable offer guidance vague reference supposed mean especially result clearly wrong long noerr reputed remain good law one unfortunate consequence today decision therefore district courts courts appeals obliged puzzle claims raised doctrine without intelligible guidance apply private organizations state legislatures held necessary hearing wrote codes scratch business concerns like allied together friends jointly testify impunity safety various products even though anticompetitive motives much majority concedes major purpose organizations influence legislative action days almost foregone conclusion vast majority adopt codes little change untenable consider process organizations nfpa far removed legislative process warrant application doctrine announced noerr faithfully applied cases view judge sneed colleagues ninth circuit sessions tank liners joor reasons gave applying noerr context much persuasive anything contrary majority offer decision unfortunate another reason private organizations preparing publishing enormous variety codes standards state local governments necessarily matter course turn proposed codes process legislating health safety citizens code issue case example adopted verbatim district columbia others adopted minor changes widely disseminated adopted model code world today doubt work private organizations contributes enormously public interest participation work technical competence experience discouraged decision today surely must inevitably case codes nec set standards products satisfy hence name health safety reduce prevent competition case yet putative competitors producer products think twice urging course process products approved successful even may well become antitrust defendants facing liability unless prove jury evil motives merely presenting vigorously arguing accurate scientific evidence nonpartisan private body ante though knowing inevitable result eliminating competition case example even allied resorted tactics employed done successfully argue good faith hazards using respondent products inflicted damage respondent risked facing antitrust suit jury ultimately deciding health safety implications products issue suggestion decision affect ability organizations assist state local governments surely wrong holding least economically interested party exercises decisionmaking authority formulating product standard private association comprises market participants party enjoys noerr immunity antitrust liability flowing effects standard force marketplace ante description encompasses structure work organizations know saying effect private organization sets standards participants sued antitrust laws effects standards marketplace flowing adoption law standards effect marketplace even also adopted law publicity means thus exposing participants liability henceforth therefore private organization offers standards peril without breathing room enjoyed participants political process alternative apparently envisioned organization gain protection noerr doctrine long nobody economic interest product permitted exercis decisionmaking authority vote recommendations particular product standards insisting organizations like nfpa conduct like courts law perverse effects legislatures willing rely organizations precisely standards set possess expert understanding products uses primarily entirely design manufacture sell distribute sanitizing bodies discouraging active participation economic interests subject matter undermines utility fear exposing organizations like nfpa antitrust liability impair usefulness inhibiting frank open discussion health safety characteristics new old products affected codes focuses tactics petitioner thought subverted entire process suggested abuses anything occasional happenings speculate terrible practices applying noerr context lead us condone future cases ante fantasies since nothing sort occurred wake noerr seems today decision therefore unfortunate case overkill course noerr immunity unlimited terms unavailable alleged efforts influence legislation nothing sham ninth circuit held limitation enough guard flagrant abuse event occasional abuse insufficient ground render entire process less useful reliable reverse judgment remand proceedings