williamson lee optical argued march decided march provisions oklahoma statute making unlawful person licensed optometrist ophthalmologist fit lenses face duplicate replace frames lenses optical appliances except upon written prescriptive authority oklahoma licensed ophthalmologist optometrist invalid due process clause fourteenth amendment roschen ward pp subject opticians regulatory system exempting sellers glasses violate equal protection clause fourteenth amendment pp provision making unlawful solicit sale frames mountings optical appliances violate due process clause fourteenth amendment pp provision forbidding retail merchandiser rent space sublease departments otherwise permit person purporting eye examination visual care occupy space retail store violate due process clause fourteenth amendment pp provision making unlawful solicit sale spectacles eyeglasses lenses prisms use advertising media constitutional supp affirmed part reversed part together lee optical oklahoma et al williamson attorney general oklahoma et also appeal james harkin assistant attorney general oklahoma argued cause appellants appellees brief mac williamson attorney general fred hansen first assistant attorney general leroy powers edmund brown attorney general california eimo funke assistant attorney general counsel brief dick woods argued cause appellees appellants brief duke duvall john phillips philip perlman argued cause american optometric association amicus curiae urging reversal affirmance brief ellis lyons william maccracken special leave herbert bergson argued cause filed brief guild prescription opticians america et amici curiae urging affirmance briefs amici curiae urging reversal affirmance filed arkansas tom gentry attorney general james sloan assistant attorney general carl langston california edmund brown attorney general funke assistant attorney general dan kaufmann deputy attorney general kansas harold fatzer attorney general paul wilson first assistant attorney general mississippi coleman attorney general richard billups special assistant attorney general justice douglas delivered opinion suit instituted district oklahoma law stat ann laws declared unconstitutional enjoin state officials enforcing reason allegedly violated various provisions federal constitution matter heard district three judges required held certain provisions law unconstitutional supp case appeal district held unconstitutional portions three sections act first held invalid due process clause fourteenth amendment portions make unlawful person licensed optometrist ophthalmologist fit lenses face duplicate replace frames lenses optical appliances except upon written prescriptive authority oklahoma licensed ophthalmologist optometrist ophthalmologist duly licensed physician specializes care eyes optometrist examines eyes refractive error recognizes treat diseases eye fills prescriptions eyeglasses optician artisan qualified grind lenses fill prescriptions fit frames effect forbid optician fitting duplicating lenses without prescription ophthalmologist optometrist practical effect means optician fit old glasses new frames supply lens whether new lens one duplicate lost broken lens without prescription district conceded competence police power state regulate examination eyes rebelled notion state require prescription optometrist ophthalmologist take old lenses place new frames fit completed spectacles face eyeglass wearer held requirement reasonably rationally related health welfare people found mechanical devices ordinary skills optician take broken lens fragment thereof measure power reduce prescriptive terms held although precise issue duplication legislature instant regulation dealing matter public interest particular means chosen neither reasonably necessary reasonably related end sought achieved accordingly opinion provision law violated due process clause arbitrarily interfering optician right business think due process question answered principle roschen ward upheld new york statute making unlawful sell eyeglasses retail store unless duly licensed physician optometrist charge personal attendance said wherever requirements act stop doubt presence superintendence specialist tend diminish evil oklahoma law may exact needless wasteful requirement many cases legislature courts balance advantages disadvantages new requirement appears many cases optician easily supply new frames new lenses without reference old written prescription also appears many written prescriptions contain directive data regard fitting spectacles face cases directions contained prescription essential glasses fitted correct particular defects vision alleviate eye condition legislature might concluded frequency occasions prescription necessary sufficient justify regulation fitting eyeglasses likewise necessary duplicate lens written prescription may may necessary legislature might concluded one needed often enough require one every case legislature may concluded eye examinations critical correction vision also detection latent ailments diseases every change frames every duplication lens accompanied prescription medical expert sure present law require new examination eyes every time frames changed lenses duplicated old prescription file optician go ahead make new fitting duplicate lenses law need every respect logically consistent aims constitutional enough evil hand correction might thought particular legislative measure rational way correct day gone uses due process clause fourteenth amendment strike state laws regulatory business industrial conditions may unwise improvident harmony particular school thought see nebbia new york west coast hotel parrish olsen nebraska lincoln union northwestern daniel family ins lighting missouri emphasize chief justice waite said munn illinois protection abuses legislatures people must resort polls courts secondly district held violated equal protection clause fourteenth amendment subject opticians regulatory system exempt act sellers glasses problem legislative classification perennial one admitting doctrinaire definition evils field may different dimensions proportions requiring different remedies legislature may think tigner texas reform may take one step time addressing phase problem seems acute legislative mind semler dental examiners legislature may select one phase one field apply remedy neglecting others american sash prohibition equal protection clause goes invidious discrimination say point reached record shows branch business may loom large oklahoma may present problems regulation distinct branch third district held unconstitutional violative due process clause fourteenth amendment portion makes unlawful solicit sale frames mountings optical appliances conceded state regulation advertising relating eye examinations matter rationally related public health welfare therefore subject regulation within principles semler dental examiners supra regulation advertising eyeglass frames said intrude mercantile field casually related visual care public restrict activity way detrimentally affect people eyeglass frame considered isolation piece merchandise eyeglass frame used isolation judge murrah said dissent used lenses lenses pertaining human eye enter field health therefore legislature might conclude regulate one effectively regulate might conclude sellers frames sellers lenses business advertising limited even abolished public interest semler dental examiners supra advertiser frames may using ads bring customers buy lenses advertisement lenses abolished controlled advertising frames must come restraints legislature might think see constitutional reason state may treat deal human eye members profession use merchandising methods obtaining customers fourth district held unconstitutional violative due process clause fourteenth amendment provision oklahoma act reads follows person firm corporation engaged business retailing merchandise general public shall rent space sublease departments otherwise permit person purporting eye examination visual care occupy space retail store said sufficient dispose appeal conclusion district portion makes unlawful solicit sale spectacles eyeglasses lenses prisms use advertising media constitutional contentions urged appellants without merit affirmed part reversed part footnotes shall unlawful person firm corporation company partnership licensed provisions chapter chapter title oklahoma statutes fit adjust adapt manner apply lenses frames prisms optical appliances face person duplicate attempt duplicate place replace frames lenses optical appliances prescribed fitted adjusted visual correction intended aid human vision give treatment training designed aid human vision represent hold public qualified acts listed section except persons licensed provisions chapters title oklahoma statutes may written prescription duplicate authorize optical supplier interpret prescription accordance therewith may measure adapt fit prepare dispense adjust lenses spectacles eye glasses prisms tinted lenses frames appurtenances thereto human face aid correction visual ocular anomalies human eye may continue said acts aforesaid written prescription duplicate provided however physician optometrist writing prescription shall remain responsible full effect appliances furnished person provided section shall prevent qualified person making repairs eye glasses section reads follows shall unlawful person firm company corporation partnership solicit sale spectacles eye glasses lenses frames mountings prisms optical appliances devices eye examinations visual services radio window display television telephone directory display advertisement means advertisement use method means baiting persuading enticing public buying spectacles eye glasses lenses frames mounting prisms optical appliances visual correction provided however provisions act shall render newspaper advertising media liable publishing advertising furnished vendor said commodity material shall anything act prevent ethical education publicity advertising legally qualified health groups violate presently existing laws oklahoma prevent proper use ethical professional notices nothing act shall prohibit sale glasses equipped lenses sunglasses equipped plano lenses industrial glasses goggles plano lenses used industrial eye protection sold merchandise established places business selection glasses discretion purchaser see note supra also said advertising directed exclusively feature eye wear deleterious effect public inasmuch influence prospective wearer eyeglasses present wearer person already examined licensed professional mere piece merchandise dispensing optician merchant particular arbitrarily divested substantial portion business upon pretext deprivation rationally related public health