nos argued decided june justice stevens announced judgment delivered opinion respect parts ii iii vii opinion respect parts iv vi justice kennedy justice souter justice ginsburg join congress enacted medical device amendments words statute preamble provide safety effectiveness medical devices intended human use stat question presented whether statute state common law negligence action manufacturer allegedly defective medical device specifically must consider whether lora lohr injured pacemaker failed may rely florida common law recover damages medtronic manufacturer device throughout history several exercised police powers protect health safety citizens primarily historically matter local concern hillsborough county automated medical laboratories traditionally great latitude police powers legislate protection lives limbs health comfort quiet persons metropolitan life ins massachusetts internal quotation marks omitted despite prominence matters public health safety recent decades federal government played increasingly significant role protection health people congress first significant enactment field public health food drug act broad prohibition manufacture shipment interstate commerce adulterated misbranded food drug see stat regier struggle federal food drugs legislation law contemp probs partly response ongoing concern radio newspaper advertising making false therapeutic claims quack machines legitimate devices surgical instruments orthopedic shoes congress broadened coverage act include misbranded adulterated medical devices cosmetics see federal food drug cosmetic act fdca stat cavers food drug cosmetic act legislative history substantive provisions law contemp probs fdca provided approval new drugs cavers law contemp authorize control introduction new medical devices see pp technologies advanced medicine relied increasing degree vast array medical equipment rom bedpans brainscans including kidney dialysis units artificial heart valves heart pacemakers policymakers public became concerned increasingly severe injuries resulted failure devices see generally finck effectiveness fda medical device regulation rev example dalkon shield intrauterine contraceptive device introduced american public throughout world touted safe effective contraceptive dalkon shield resulted disturbingly high percentage inadvertent pregnancies serious infections even cases death regulation medical devices intrauterine contraceptive devices hearings subcommittee house committee government operations sess early several devices including catheters artificial heart valves defibrillators pacemakers including pacemakers manufactured petitioner medtronic attracted attention consumers fda congress possible health risks see medical device amendments hearings subcommittee health senate committee labor public welfare response mounting consumer regulatory concern congress enacted statute issue medical device amendments mda act stat act classifies medical devices three categories based risk pose public devices present unreasonable risk illness injury designated class subject minimal regulation general controls devices potentially harmful designated class ii although may marketed without advance approval manufacturers devices must comply federal performance regulations known special controls finally devices either present potential unreasonable risk illness injury purported represented use supporting sustaining human life use substantial importance preventing impairment human health designated class iii pacemakers class iii devices see cfr new class iii device may introduced market manufacturer must provide fda reasonable assurance device safe effective see despite relatively innocuous phrasing process establishing reasonable assurance known premarket approval pma process rigorous one manufacturers must submit detailed information regarding safety efficacy devices fda reviews spending average hours submission hearings subcommittee health environment house committee energy commerce sess ser hereinafter hearings see generally kahan premarket approval versus premarket notification different routes market food drug cosm even class iii devices market today received premarket approval two important exceptions pma requirement first congress realized existing medical devices withdrawn market fda completed pma analysis devices statute therefore includes grandfathering provision allows devices remain market without fda approval time fda initiates completes requisite pma see cfr second prevent manufacturers grandfathered devices monopolizing market new devices clear pma hurdle ensure improvements existing devices rapidly introduced market act also permits devices substantially equivalent devices avoid pma process see although substantially equivalent class iii devices may marketed without rigorous pma review new devices well new class class ii devices subject requirements section imposes limited form review every manufacturer intending market new device requiring submit premarket notification fda process also known process number section original act fda concludes basis notification device substantially equivalent device marketed without regulatory analysis least fda initiates pma process underlying device new device substantially equivalent notification process means comparable pma process contrast hours necessary complete pma review review completed average hours see hearings one commentator noted attraction substantial equivalence manufacturers clear section notification requires little information rarely elicits negative response fda gets processed quickly adler medical device amendments step right direction needs another step right direction food drug cosm see also kahan food drug cosm congress anticipated fda complete pma process class iii devices relatively swiftly substantial investment time energy necessary resolution pma application ever increasing numbers medical devices internal administrative resource difficulties fda simply keep rigorous pma process result premarket notification process became means new medical devices including class iii devices approved market instance house report concluded nearly approximately class iii devices introduced market since admitted substantial equivalents without pma review see medical device regulation fda neglected child committee print compiled subcommittee oversight investigations house committee energy commerce comm print lopsidedness apparently evened despite increasing effort fda consider safety efficacy substantially equivalent devices house reported new class iii devices introduced market process without pma review see also kessler pape sundwall federal regulation medical devices new england med notifications filed pma application average fda response notification one fifth response time pma many medical device manufacturers petitioner medtronic took advantage expedited process october notified fda intended market model pacemaker lead device substantially equivalent devices already market lead portion pacemaker transmits heartbeat steadying electrical signal pulse generator heart november fda found model substantially equivalent devices introduced interstate commerce prior effective date act advised medtronic therefore market device subject general control provisions act found code federal regulations see respondent memorandum support motion summary judgment md exh exh declaration charles swanson hereinafter fda substantial equivalence letter agency emphasized however determination construed endorsement pacemaker lead safety ibid cross petitioner lora lohr dependent pacemaker technology proper functioning heart implanted medtronic pacemaker equipped one company model pacemaker leads december pacemaker failed allegedly resulting complete heart block required emergency surgery according physician defect lead likely cause failure lohr husband filed action florida state complaint contained negligence count strict liability count negligence count alleged breach medtronic duty use reasonable care design manufacture assembly sale subject pacemaker several respects including use defective materials lead failure warn properly instruct plaintiff physicians tendency pacemaker fail despite knowledge earlier failures complaint strict liability count alleged device defective condition unreasonably dangerous foreseeable users time sale third count alleging breach warranty dismissed failure state claim florida law medtronic removed case federal district filed motion summary judgment arguing negligence strict liability claims section core dispute parties case provides state local requirements respecting devices general rule except provided subsection section state political subdivision state may establish continue effect respect device intended human use requirement different addition requirement applicable chapter device relates safety effectiveness device matter included requirement applicable device chapter district initially denied medtronic motion finding nothing statute support company argument mda entirely exempted liability manufacturer allegedly violated fda regulations see app pet cert long decision however appeals eleventh circuit concluded required least common law claims brought manufacturer medical device see duncan iolab reconsidering ruling light duncan district reversed earlier decision dismissed lohrs entire complaint appeals reversed part affirmed part rejecting lohrs broadest submission first decided common law actions state requirements within meaning next held avoided merely alleging negligence flowed violation federal standards concluding term requirements unclear sought guidance fda regulations regarding regulations provide state requirement unless fda established specific requirements applicable particular device citing cfr regulations concluded necessary federal regulation specifically deal pacemakers federal requirement way restricted nature particular process procedure device completely open ended specific device issue subject requirements approach concluded lohrs negligent design claims rejected medtronic argument fda finding substantial equivalence significance respect pacemaker safety fda continued surveillance device constituted federal requirement design maintained hand concluded negligent manufacturing failure warn claims fda general good manufacturing practices regulations establish general requirements steps every device manufacture see cfr fda labeling regulations require devices bear various warnings see cfr made parallel disposition strict liability claims holding insofar plaintiffs alleged unreasonably dangerous design revive negligent manufacturing failure warn claims strict liability theory medtronic filed petition certiorari seeking review appeals decision insofar affirmed district lohrs filed cross petition seeking review judgment insofar upheld defense courts appeals divided extent state common law claims mda granted petitions cipollone liggett group presented task interpreting statutory provision expressly state law language means need go beyond language determine whether congress intended mda least state law see must nonetheless identify domain expressly language ibid although analysis scope statute must begin text see gade national solid wastes management kennedy concurring part concurring judgment interpretation language occur contextual vacuum rather interpretation informed two presumptions nature see ibid first independent sovereigns federal system long presumed congress cavalierly state law causes action cases particularly congress legislated field traditionally occupied rice santa fe elevator start assumption historic police powers superseded federal act unless clear manifest purpose congress hillsborough cf fort halifax packing coyne although dissenting justices argued assumption apply question whether congress intended opposed questions concerning scope intended invalidation state law see cipollone scalia concurring judgment part dissenting part used presumption state police power regulations support narrow interpretation express command cipollone approach consistent federalism concerns historic primacy state regulation matters health safety second analysis scope statute guided oft repeated comment initially made retail clerks schermerhorn purpose congress ultimate touchstone every case see cipollone gade malone white motor result understanding scope statute must rest primarily fair understanding congressional purpose cipollone opinion stevens congress intent course primarily discerned language statute statutory framework surrounding gade kennedy concurring part concurring judgment also relevant however structure purpose statute whole opinion revealed text reviewing reasoned understanding way congress intended statute surrounding regulatory scheme affect business consumers law considerations mind turn first consideration petitioner medtronic claim appeals found entire action merits lohrs cross petition petition medtronic argues appeals erred concluding lohrs claims alleging negligent design section provides state political subdivision state may establish continue effect respect device intended human use requirement different addition requirement applicable chapter device relates safety effectiveness device matter included requirement applicable device chapter medtronic suggests common law cause action requirement alters incentives imposes duties different addition generic federal standards fda promulgated response mandates mda essence company argues plain language statute common law claims brought injured plaintiff manufacturer medical devices medtronic argument unpersuasive implausible medtronic view statute congress effectively precluded state courts affording state consumers protection injuries resulting defective medical device moreover explicit private cause action manufacturers contained mda suggestion act created implied private right action congress barred relief persons injured defective medical devices medtronic construction therefore perverse effect granting complete immunity design defect liability entire industry judgment congress needed stringent regulation order provide safety effectiveness medical devices intended human use stat preamble act say least difficult believe congress without comment remove means judicial recourse injured illegal conduct silkwood kerr mcgee take language much plainer text convince us congress intended result furthermore congress intended preclude common law causes action chose singularly odd word statute achieved identical result instance precluded remedy state law relating medical devices requirement appears presume state imposing specific duty upon manufacturer although prior occasions concluded statute certain state requirements also common law damages claims see cipollone opinion stevens statute sweep nearly broadly medtronic us believe statute statute cipollone targeted limited set state requirements based smoking health limited subset possible applications requirements involving advertising promotion cigarettes packages labeled conformity provisions federal statute see context giving term requirement widest reasonable meaning nearly scope effect potential remedies medtronic broad reading term case cipollone held petitioner case able maintain common law actions using theories case run afoul statute see however medtronic sweeping interpretation statute require far greater interference state legal remedies producing serious intrusion state sovereignty simultaneously wiping possibility remedy lohrs alleged injuries given ambiguities statute scope preclusion occur otherwise accept medtronic argument using congress clearly signaled intent deprive role protecting consumers dangers inherent many medical devices differences statute one cipollone convince us congress enacted primarily concerned problem specific conflicting state statutes regulations rather general duties enforced common law actions unlike statute issue cipollone refers requirements many times throughout text instance word linked language suggesting focus device specific enactments positive law legislative administrative bodies application general rules common law judges juries instance subsections statute also refer requirements requirements refer statutory regulatory law exists pursuant mda suggesting requirements established continued also refer primarily positive enactments state law moreover subsection fda given authority exclude certain requirements scope statute limited number exemptions fda granted none even remotely resemble common law claims examination basic purpose legislation well history entirely supports rejection medtronic extreme position mda enacted provide safety effectiveness medical devices intended human use stat medtronic asserts act also intended however innovations device technology stifled unnecessary restrictions brief petitioners citing interest extended common law claims act certainly reflects concerns legislative history indicates fears regarding regulatory burdens related risk additional federal state regulation rather danger preexisting duties common law see cong rec mar statement collins opposing redundant burdensome federal requirements discussing efforts taken mda protect small businesses additional requirements act indeed nowhere materials relating act history discovered reference fear product liability actions hamper development medical devices extent congress concerned protecting industry intent manifested primarily fewer substantive requirements act provision furthermore concern far outweighed concerns primary issue motivating mda enactment safety use medical devices legislative history also confirms understanding simply intended let alone general common law duties enforced damages actions best knowledge nothing hearings committee reports debates suggesting proponent legislation intended sweeping traditional common law remedies manufacturers distributors defective devices congress intended result failure even hint spectacularly odd particularly since members houses acutely aware ongoing product liability litigation along less precise language silence surely indicates least common law claims medical device manufacturers may maintained enactment mda medtronic asserts several specific reasons even common law claims least lohrs claims case contrast lohrs argue entire complaint survive reasonable evaluation scope first lohrs claim appeals correctly held negligent design claims premarket notification process imposes requirement design medtronic pacemaker second suggest even fda general rules regulating manufacturing practices labeling requirements different state requirements state rules merely duplicate federal requirements finally argue state general rules imposing common law duties upon medtronic impose requirement respect device conflict fda general rules relating manufacturing labeling therefore design claim appeals concluded lohrs defective design claims requirements company comply sufficiently concrete constitute federal requirement medtronic counters pointing fda determination model substantially equivalent earlier device well agency continuing authority exclude device market design changed factors medtronic argues amount specific federally enforceable design requirement affected state law pressures imposed manufacturers subject product liability suits company defense exaggerates importance process fda letter company regarding pacemaker substantial equivalence grandfathered device noted process focused equivalence safety result substantial equivalence determinations provide little protection public determinations simply compare device device ascertain whether later device dangerous less effective earlier device earlier device poses severe risk ineffective later device may also risky ineffective adler food drug cosm design model design substantially equivalent devices never formally reviewed mda safety efficacy fda stressed basic conclusion letter medtronic finding lead substantially equivalent devices already market letter required medtronic comply general standards lowest level protection applicable medical devices including listing devices good manufacturing practices labeling misbranding adulteration provisions act explicitly warned medtronic letter way denote official fda approval device ny representation creates impression official approval device compliance premarket notification regulations misleading constitutes misbranding fda substantial equivalence letter thus even though fda may well examine applications class iii devices examines entire medical device industry concern safety effectiveness device see brief petitioner pp require medtronics pacemaker take particular form particular reason agency simply allowed pacemaker device substantially equivalent one existed marketed without running gauntlet pma process providing exemption pma review congress intended merely give manufacturers freedom compete limited degree terms manufacturers medical devices existed prior suggestion either statutory scheme legislative history exemption process intended anything maintain status quo respect marketing existing medical devices substantial equivalents status quo included possibility manufacturer device defend state law claims negligent design given background behind substantial equivalence exemption fact purpose congress ultimate touchstone every case internal quotation marks citations omitted presumption appeals properly concluded substantial equivalence provision lohrs design claims identity requirements claims lohrs next suggest even requirements exist respect manufacturing labeling pacemaker even also consider state law impose requirement act state requirement unless different addition federal requirement although precise contours theory recovery yet defined issue decided basis pleadings clear lohrs allegations may include claims medtronic extent exist violated fda regulations least claims suggest maintained without agree nothing denies florida right provide traditional damages remedy violations common law duties duties parallel federal requirements even may necessary matter florida law prove violations result negligent conduct created unreasonable hazard users product additional elements state law cause action make state requirements narrower broader federal requirement narrower requirement might different federal rules literal sense difference surely provide strange reason finding state rule insofar duplicates federal rule presence damages remedy amount additional different requirement necessary statute rather merely provides another reason manufacturers comply identical existing requirements federal law fda regulations interpreting scope effect support lohrs view interpretation statute substantially informed regulations different views expressed courts appeals regarding appropriate scope federal demonstrate language section entirely clear addition congress given fda unique role determining scope effect unlike statute construed cipollone instance mda arise directly result enactment statute rather cases state law extent fda promulgated relevant federal requirement fda federal agency congress delegated authority implement provisions act agency uniquely qualified determine whether particular form state law stands obstacle accomplishment execution full purposes objectives congress hines davidowitz therefore whether example congress explicitly delegated fda authority exempt state regulations effect mda authority necessarily requires fda assess effect act regulations state laws see fda regulations implementing grant authority establish process individuals may request advisory opinion fda regarding whether particular state requirement statute see cfr ambiguity statute congressional grant authority agency matter contained within provide sound basis post giving substantial weight agency view statute see chevron natural resources defense council hillsborough considering fda understanding effect regulations dispositive regulations promulgated fda expressly support conclusion preempt state local requirements equal substantially identical requirements imposed act cfr see also early stage litigation reason appeals preclude altogether lohrs manufacturing labeling claims extent rest claims medtronic negligently failed comply duties equal substantially identical requirements imposed federal law manufacturing labeling claims finally lohrs suggest respect manufacturing labeling claims appeals rejected medtronic defense full appeals believed claims interfere consistent application general federal regulations governing labeling manufacture medical devices therefore concluded claims altogether requirements identified appeals include labeling regulations require manufacturers every medical device limited exceptions include device label containing information use relevant hazards contraindications side effects precautions cfr similarly manufacturers required comply good manufacturing practices gmp set forth sections less pages code federal regulations certain circumstances appeals recognized fda enforce general requirements manufacturers violate see admitting requirements exist lohrs suggest general nature simply claims alleging manufacturer failed comply duties state common law support claim note expressly federal requirement must applicable device question effect labeling manufacturing requirements applicable host different devices argue satisfy condition argue state requirements respect device may requirement relates safety effectiveness device matter included requirement applicable device section mandates conflict specific state requirement federal requirement applicable device lohrs theory supported fda regulations provide state requirements fda established specific counterpart regulations specific requirements applicable particular device cfr note statute intended state local requirements general applicability purpose requirement relates either products addition devices unfair trade practices requirements limited devices regulations specifically provide examples permissible general requirements general electrical codes uniform commercial code warranty fitness see ibid regulations even go far state generally preempt state local requirement prohibiting manufacture adulterated misbranded devices unless prohibition effect establishing substantive requirement specific device ii furthermore authority grant exemptions effect fda never granted best knowledge even asked consider granting exemption state law general applicability existing exemptions apply excruciatingly specific state requirements regarding sale hearing aids see although believe statutory regulatory language necessarily precludes general federal requirements ever state requirements general state requirements ever see part vi infra impossible ignore overarching concern occur particular state requirement threatens interfere specific federal interest state requirements must respect medical devices different addition federal requirements state requirements must also relate safety effectiveness device matter included requirement applicable device regulations provide state requirements general applicability except effect establishing substantive requirement specific device moreover federal requirements must applicable device question according regulations state law specific counterpart regulations specific particular device statute regulations therefore require careful comparison allegedly federal requirement allegedly state requirement determine whether fall within intended scope statute regulations comparison mandates conclusion lohrs common law claims federal labeling manufacturing requirements generality requirements make quite unlike case federal government weighed competing interests relevant particular requirement question reached unambiguous conclusion competing considerations resolved particular case set cases implemented conclusion via specific mandate manufacturers producers rather federal requirements reflect important entirely generic concerns device regulation generally sort concerns regarding specific device field device regulation statute regulations designed protect potentially contradictory state requirements similarly general state common law requirements case specifically developed respect medical devices accordingly kinds requirements congress fda feared impede ability federal regulators implement enforce specific federal requirements legal duty predicate lohrs negligent manufacturing claim general duty every manufacturer use due care avoid foreseeable dangers products similarly predicate failure warn claim general duty inform users purchasers potentially dangerous items risks involved use general obligations threat federal requirements state law duty comply local fire prevention regulations zoning codes use due care training supervision workforce state requirements therefore escape source duty judge made common law rule rather generality leaves outside category requirements envisioned respect specific devices pacemakers result none lohrs claims based allegedly defective manufacturing labeling mda cross petition lohrs present final argument suggesting common law duties never requirements within meaning statute therefore never common law actions lohrs point holding cipollone dispositive issue part iv supra suggests significant textual historical differences cipollone statute meaning words must always informed environment within situated think issue resolved fda regulation suggesting applicable requirements force effect law established decision cfr reference appears intended refer decisions construing state statutes regulations see fed reg june brief petitioners nevertheless respond directly argument two reasons first since none lohrs claims case need resolve hypothetical cases may arise future second given critical importance device specificity fda construction apparent common law duties statute rare indeed hearing common law cause action issue decree effect establishing substantive requirement specific device cfr ii case arises see need determine whether statute explicitly claim even issue may need resolved claim also conflict analysis see freightliner myrick slip accordingly judgment appeals reversed insofar held claims affirmed insofar rejected defense case remanded proceedings ordered notes fda yet initiated suggested initiation pma process pacemakers grandfathered devices see fed reg pursuant safe medical devices act stat calling submission information february may lead fda reclassify initiate pma process time future implantable pacemaker pulse generators lead adapters congress enacted amendments mda designed reduce fda reliance process continuing ensure particularly risky devices received full pma review see safe medical devices act subsection statute authorizes fda grant exemptions state requirements otherwise subsection section provides exempt requirements upon application state political subdivision thereof secretary may regulation promulgated notice opportunity oral hearing exempt subsection section conditions may prescribed regulation requirement state political subdivision applicable device intended human use requirement stringent requirement chapter applicable device exemption effect subsection requirement required compelling local conditions compliance requirement cause device violation applicable requirement chapter carry grant authority fda issued regulations statute construe scope address instances fda grant exemptions effect see cfr infra note although fda exercises authority act gives authority directly secretary health human services subsequently delegated authority fda see secretary may exempt state requirements secretary defined secretary health human services fdca secretary vested authority promulgate regulations efficient enforcement act see english mentor process creates requirements feldt mentor process create requirements michael shiley claim alleging violation federal requirement case claim alleging violation federal requirement may process may create requirements common law claims covered kennedy collagen common law claims covered fda authority require manufacturers recall replace refund defective devices little use injured plaintiffs since indication right available private parties remedy extend recovery compensatory damages authority rarely invoked see adler medical device amendments step right direction needs another step right direction food drug cosm actually two statutes issue first enacted provided statement relating smoking health shall required cigarette package cigarette advertising see cipollone liggett group provision concluded petitioner common law claims congress superseded statute part public health cigarette smoking act provided requirement prohibition based smoking health shall imposed state law respect advertising promotion cigarettes packages labeled conformity provisions act bulk cipollone analysis involved later statute unless otherwise stated statute refer subsequent references statute cipollone unlike effect statute cipollone dependent issuance agency regulations territory exclusively occupied federal law defined text statute text specified precise warning smokers congress deemed necessary sufficient mda specifics exist fda provides see also infra reliance fda interpretation warranted inter alia fda role administration moreover statute cipollone clearly intended broader effect predecessor see text statute quoted supra exemptions cfr exemptions state statutes regulations regarding sale hearing aids special statutory exemptions example permit fda various oversight provisions allow investigative experimental devices used commerce without either pma review substantial equivalence see cfr pt moreover existence statute demonstrates concern competing state requirements may unduly interfere market medical devices furthermore congress intended mda work dramatic change availability state law remedies one expect reference change extensive contemporary reviews legislation able find reference see lesparre industry spokesman comments medical device amendments hospitals levine device failure plaintiff lawyer proceedings second annual conference medical device regulation medical device amendments hearings subcommittee health environment house committee interstate foreign commerce ser statement anita johnson public citizen health research group arguing provision included making mention common law specifically discussing positive california enactment regarding safety intrauterine contraceptive devices medical devices equipment liability avoidance frost sullivan pub june comprehensive volume page review published medical device product liability cases suggesting nowhere mda mooted even altered longstanding ability plaintiffs seek receive damages awards state law fda commissioner put provision law procompetition mechanism permits firms make quickly market versions devices congress apparently believed firm whose device happened market enactment amendments never subject preclearance fda enjoy lengthy monopoly expense firms ultimately consumer fda oversight medical devices hearing subcommittee oversight investigations house committee energy commerce see also kahan premarket approval versus premarket notification different routes market food drug cosm kessler pape sundwall federal regulation medical devices new england med see supra also note agency permits manufacturers devices received premarket approval make certain labeling quality control manufacturing changes enhance safety device safety use device without prior fda approval see cfr gmp include duty institute quality assurance program adequate organizational structure ensure personnel contact device clean healthy suitably attired matters relevant device safety buildings environmental controls equipment quality adequate produce safe product see fda narrow understanding scope obvious full text regulation provides relevant part state local requirements preempted food drug administration established specific counterpart regulations specific requirements applicable particular device act thereby making existing divergent state local requirements applicable device different addition specific food drug administration requirements state local requirements affect devices preempted section act requirements applicable device within meaning section act following examples state local requirements regarded preempted section act section preempt state local requirements general applicability purpose requirement relates either products addition devices requirements general electrical codes uniform commercial code warranty fitness unfair trade practices requirements limited devices section preempt state local requirements equal substantially identical requirements imposed act section preempt state local requirements respecting general enforcement requirements state inspection permitted factory records concerning devices ii generally section preempt state local requirement prohibiting manufacture adulterated misbranded devices however prohibition effect establishing substantive requirement specific device specific labeling requirement prohibition may preempted cfr plurality concluded cipollone similar analysis required public health cigarette smoking act act requirements prohibitions based smoking health imposed state law respect advertising promotion cigarettes packages labeled conformity act held petitioner fraudulent misrepresentation claims including based allegedly false statements made advertisements predicated duty based smoking health rather general obligation duty deceive general common law duty make fraudulent statements within specific category requirements prohibitions based smoking health imposed state law respect advertising promotion cigarettes statute anything language mda statute counterpart regulations require even searching inquiry relationship federal requirement state requirement issue true statute cipollone